月曜日 08:30 - 17:15 火曜日 08:30 - 17:15 水曜日 08:30 - 17:15 木曜日 08:30 - 17:15 金曜日 08:30 - 17:15

Niigata Tourism Information （Discover Niigata）

ホーム
日本
Niigata-shi, Niigata
Niigata Tourism Information （Discover Niigata）

Welcome to the Niigata Tourism Promotion Division's Official page!

Here you can find lots of information on tourism in Niigata.

▼Instagram
⇒https://www.instagram.com/discoverniigata/ ①Any private information or account information the prefecture receives through the account will not be used except to reply to messages and such.
②The prefecture does not guarantee the accuracy or credibility of posts or links posted by third parties
③Posts deemed inappropriat

e may be deleted.

☆English　　　　 www.facebook.com/enjoyniigata　　
☆Chinese　　 www.facebook.com/enjoyniigata.cn
☆Thai　　 www.facebook.com/enjoyniigata.th
☆Korean　　　www.facebook.com/enjoyniigata.kr
☆Russian www.facebook.com/enjoyniigata.ru
☆Vietnamese　www.facebook.com/enjoyniigata.vn
☆Mongolia　www.facebook.com/enjoyniigata.mo

07/05/2026

HAKKO HOUSE - Discover Nagaoka’s Fermentation Culture

HAKKO HOUSE in Nagaoka City is a fully private rental villa themed around fermented foods, which are a staple in the snowy region of Niigata. Here, visitors can experience the wisdom of life in this region and the charm of the food culture passed down by the local people.

The highlight of the stay is the "Geo-Gastronomy & Pairing Experience Course" where ingredients nurtured by the unique local climate are paired with premium local sake. Dining while listening to the chef, who prepares the dishes right in front of you, talking about the ingredients and cuisine will surely become an unforgettable memory.

Nagaoka has long been known as a town of fermentation and brewing, and even today, many miso and soy sauce breweries can be found throughout the city. One of them, YANAGI MISO MUSEUM, is a reservation-only hands-on facility operated by Yanagi Brewery, a miso brewery with 130 years of history. With a workshop tour guided by artisans, miso tastings, and lunch featuring miso from the long-established brewery, it’s a chance to learn about Nagaoka’s fermentation culture with all five senses.

Come visit Nagaoka and dive into its deep fermentation culture. You are sure to make new discoveries.

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[HAKKO HOUSE]
📍Map: https://maps.app.goo.gl/7xUiCN241BfRidz89
🚌Access: Approx. 10-minute drive from JR Nagaoka Station (Joetsu Shinkansen/Shinetsu Main Line)
👀Discover more here! https://discover-niigata.com/accommodations/15502/

[YANAGI MISO MUSEUM]
📍Map: https://maps.app.goo.gl/3sYoA5jbd1pKn5Xz9
🚌Access: Approx. 20-minute drive from JR Nagaoka Station (Joetsu Shinkansen/Shinetsu Main Line)
👀Discover more here! https://discover-niigata.com/things-to-do/15493/

30/04/2026

Oppoji Temple - An Ancient Temple Boasting a History of Around 1,300 Years

Oppoji Temple in Tainai City was founded in 736.
Many people visit to pray for their wishes to be fulfilled and for a peaceful and healthy life.

Its main highlight is the three-storied pagoda built in 1620, designated as a national important cultural property thanks to its beautiful pure Japanese-style architecture.
Furthermore, in this season, its collaboration with hydrangeas is very photogenic!
There aren't many hydrangeas, but if you take a photo of them with the three-storied pagoda, it will let you feel the early summer in Japan.

In addition, there are many other highlights such as the Niomon gate, which was renovated in 1745, and the central hall, the Dainichido!

Be sure to visit at least once!

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Oppoji Temple]
📍 Map: https://goo.gl/maps/ipFzoGWxp6bqhPuEA
🚌 Access: 10 minutes by car from Hirakida Station on the JR Uetsu Main Line (nearest station)
👀 Discover more here!(Japanese only) https://niigata-kankou.or.jp/spot/7285

27/04/2026

The Komaneko at Nanbu Shrine in Nagaoka City - A Must-See for Cat Lovers!

At most Japanese shrines, the entrance is guarded by stone lion-dog statues known as "komainu," which are believed to ward off evil spirits. However, at Nanbu Shrine in Nagaoka City, visitors are welcomed instead by "komaneko," cat statues!

Historically, this area was known for silk farming, and cats played an essential role in protecting silkworms from mice. Because of this, cats were revered as protectors against rodents and as symbols of good fortune.

Today, you can still find charming moss-covered komaneko statues within the shrine grounds. Their gentle expressions create a truly photogenic scene that blends history, folklore, and a love of cats.

We share the best of Niigata on this account, so be sure to follow us for the latest updates!
What would you like to experience here? Feel free to ask any questions!

[Nanbu Shrine]
📍Map: https://maps.app.goo.gl/uhGNkhURf9RgDxrU8
🚌Access: Approx. 40 minutes by car from JR Nagaoka Station
👀Discover more here! (Japanese only) https://niigata-kankou.or.jp/spot/44261

23/04/2026

Enjoy Spring in Niigata: The Kingdom of Tulips!

Niigata Prefecture is Japan’s top producer of cut tulips. Here are three stunning tulip parks you won’t want to miss.

・Nagaike Ikoi no Mori Park (Tainai City)
The Tainai Tulip Festival runs from April 18 to May 4. Here, you’ll find a breathtaking field of 800,000 tulips across 2 hectares, featuring 900 varieties.

・Echigo Hillside Park (Nagaoka City)
160,000 tulips of 130 varieties color the rolling hills, making it perfect for photos. The Tulip Festival is held from April 18 to May 6.

・Shiunji Memorial Park (Shibata City)
Located near the coast, this park boasts around 140,000 tulips, which can be enjoyed alongside the refreshing sea breeze.

Come and view these vibrant spring landscapes for yourself.

We share the best of Niigata on this account, so be sure to follow us for the latest updates!
What would you like to experience here? Feel free to ask any questions!

[Nagaike Ikoi no Mori Park]
📍Map: https://maps.app.goo.gl/JVWFGwJxuAaPKrPKA
🚌Access: Approx. 10 minutes by car from Nakajo Station (JR Uetsu Main Line). During the Tainai Tulip Festival, a free shuttle bus is scheduled to run on weekends and holidays from the west exit of Nakajo Station to the venue.
👀Discover more here! (Japanese only): https://niigata-kankou.or.jp/season/10597

[Echigo Hillside Park]
📍Map: https://maps.app.goo.gl/pi89CZjbiAPCTm6w9
🚌Access: Approx. 40 minutes by bus from Nagaoka Station (JR Shinetsu Main Line).
👀Discover more here! https://discover-niigata.com/things-to-do/5957/

[Shiunji Memorial Park]
📍Map: https://maps.app.goo.gl/4LRQoDUsG7catdar8
🚌Access: Approx. 30 minutes by car from Shibata Station (JR Uetsu Main Line).
👀Discover more here! (Japanese only): https://niigata-kankou.or.jp/spot/5528

20/04/2026

The Impressive 150-Year-Old Great Wisteria of the Northern Culture Museum and Ito Estate!

The Northern Culture Museum and Ito Estate in Niigata City is a museum that teaches the history of the Ito family, the largest landowner in Echigo (now Niigata Prefecture), as well as the local culture of Niigata.
In its roughly 29,000㎡ grounds, you can appreciate buildings such as the main residence, the tea house, and the warehouse, as well as a Japanese-style garden that is beautiful in every season and works of art collected by the former heads of the household.

The most popular sight at the Northern Culture Museum and Ito Estate in spring is the 150-year-old great wisteria in the garden, with a trunk circumference of more than 160 centimeters. The light purple wisteria flowers, stretching over a 260㎡ trellis, are incredibly beautiful!

The blooming period is from early to mid-May, and a light up event is held at the same time.

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Northern Culture Museum and Ito Estate]
📍 Map: https://goo.gl/maps/5pTmmwXgPpz6e1Ys5
🚌 Access: 20 by car from JR Niigata Station
👀 Discover more here! https://discover-niigata.com/things-to-do/5559/

16/04/2026

See 3,500 Azaleas at the Photogenic Gekkazan Kaneko Azalea Garden

The scenic Gekkazan Kaneko Azalea Garden is a roughly 5,500 m² private garden on a slope famous for its collection of 3,500 azaleas. Blooming white azaleas sprinkled with red azaleas envelop the garden, forming a stunning scene! The best time to visit is between early to mid-May, where you’ll be able to look out over the blue Sea of Japan beyond the white flowers from the top of the hill.

Within walking distance is also the Tanimura Art Museum, which was designed by the world-famous Japanese architect Togo Murano, and displays Buddhist statues by Seiko Sawada, one of Japan’s most distinguished woodcarving artists; along with the Japanese-style Gyokusuien Garden and Hisui Garden, promising a full day of sightseeing.

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Gekkazan Kaneko Azalea Garden]
📍Map: https://maps.app.goo.gl/xU4DAF1ZqGtqjDpq8
🚌Access: Approx. 15-minute walk from Itoigawa Station (Echigo Tokimeki Railway Nihonkai Hisui Line)
👀Discover more here! (Japanese only) https://niigata-kankou.or.jp/spot/10730

13/04/2026

The 350-Year-Old Great White Wisteria of Hachioji - Only Seen in May!

On the grounds of Anryoji Temple, located in Hachioji, Tsubame City, is a gigantic white wisteria tree believed to be around 350 years old. It is 3 meters tall, with a 7-meter trunk circumference and branches that stretch out 30 meters east to west and 20 meters north to south.

Every spring, clusters of white flowers hang down from a multitude of branches spreading out in all directions. These countless pure white flowers bloom from early to mid-May, filling the temple grounds with a sweet scent.

The Wisteria Festival is held during the blooming period, attracting many visitors to the temple precincts. You can also join in the elegant White Wisteria Tea Ceremony, where you can relish a cup of tea while gazing at the wisteria.

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Great White Wisteria of Hachioji]
📍Map: https://maps.app.goo.gl/55fZFPvWASxuQiZq8
🚌 Access: Approx. 7 minutes by car from Tsubame Station (JR Yahiko Line)
👀Discover more here! (Japanese only) https://niigata-kankou.or.jp/spot/9659

09/04/2026

Kamo River - See Koinobori, a Japanese Custom That Began Over 300 Years Ago!

About 500 carp-shaped streamers, called koinobori, dance in the skies over the Kamo River in Kamo City from mid-April to early May!

In Japan, May 5 is a public holiday named "Children's Day," a day to pray for the healthy growth of children. On this day, there is a tradition of hanging koinobori to wish for the children to grow up strong and perseverant, like a carp that keeps swimming even through raging waters.

The colorful koinobori look as if they are swimming towards the sky, creating a very beautiful sight. On holidays, the place is bustling with many families. If you are planning on visiting Niigata during this period, be sure to stop by and visit the Kamo River!

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Kamo Koinobori Festival]
📍 Map: https://maps.app.goo.gl/Mc3NVb3UT8NLZvni9
🚌 Access: An 8-minute walk from Kamo Station on the JR Shinetsu Main Line
👀 Discover more here! (Japanese only) https://niigata-kankou.or.jp/event/1916

07/04/2026

Uonuma Moss Phlox Festival - 200,000 Moss Phlox Plants Carpeting the Ground!

Each May, you can see beautiful moss phlox at Okutadami Recreation City Park in Uonuma.

200,000 plants will bloom into red, pink, white, purple, and more on the vast 1 hectare plot. From the park’s observation platform, you can also enjoy panoramic views of the Uonuma township and Echigo Sanzan, the three mountains of Echigo.

The moss phlox covering the ground with the snow-capped Echigo Sanzan in the background will take your breath away!

The Moss Phlox Festival takes place when the flowers are in bloom, generally from late April to mid-May. The festival’s offerings change each year, but you can always enjoy food stalls and more, so be sure to visit!

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Okutadami Recreation City Park]
📍 Map: https://goo.gl/maps/HsBqbocwUGLzv7Mw7
🚌 Access: About 5 minutes by car from Echigo-Horinouchi Station on the JR Joetsu Line
👀 Discover more here! (Japanese only) https://niigata-kankou.or.jp/event/3324

17/03/2026

A Hidden Spiritual Spot: Asaiino Shrine with 1,700 Years of History

Located in Agano City, Asaiino Shrine has a history spanning approximately 1,700 years.
The shrine is dedicated to a deity of abundant blessings who is said to have first introduced rice cultivation to this region.

Deeper within the grounds stands a large, round sacred stone known as the “Goshinreiishi,” unearthed from a nearby sacred mountain. For generations, it has been believed that those who touch this stone will be blessed with good fortune.
One of the shrine’s most distinctive traditions is its custom of “osagari,” gifts bestowed by the deity. Items such as "omikuji" fortune slips and lucky candies are provided free of charge to visitors as tokens of blessing.

Why not experience the quiet, mystical atmosphere and spend a moment of peaceful reflection here?

We share the best of Niigata on this account, so be sure to follow us for the latest updates! What would you like to experience here? Feel free to ask any questions!

[Asaiino Shrine]
📍Map: https://maps.app.goo.gl/TVMqFcDm5dyWuBF8A
🚌Access: About 10 minutes by car from Suibara Station on the JR Uetsu Main Line.
👀Discover more here! (Japanese only) https://niigata-kankou.or.jp/spot/42269

住所

Niigata-shi, Niigata
950-8570

営業時間

月曜日	08:30 - 17:15
火曜日	08:30 - 17:15
水曜日	08:30 - 17:15
木曜日	08:30 - 17:15
金曜日	08:30 - 17:15

ウェブサイト

https://discover-niigata.com/

アラート

Niigata Tourism Information （Discover Niigata）がニュースとプロモを投稿した時に最初に知って当社にメールを送信する最初の人になりましょう。あなたのメールアドレスはその他の目的には使用されず、いつでもサブスクリプションを解除することができます。

ショートカット

あなたの団体を公務員のトップリストNiigata-shiにしたいですか?