24/03/2017
What if you're casually hanging out at Ingólfstorg in Reykjavík, as you do on any other Tuesday morning, and you suddenly feel a burning desire to consume some sweets? Naturally you swing your leg over your bike and off you go, shooting across town towards Skeifan's Hagkaup. Now this might sound like a fantasy scene, but we hope to make it a (daily) reality for Icelanders.
Obviously you can substitute the place names or motivations to move, but our psychological research has pointed out that nothing quite gets the average Icelander on the road like the promise of handful of lakkrís or a lukewarm pylsur/pylsa. Cycling to Skeifan and back will burn enough calories for both of them!
Today at Rockall á HönnunarMars // Rockall on DesignMarch we're kicking off our new campaign to change the way this country moves about. Soon we'll dig into the benefits of cycling culture that go beyond burning calories. There's a lot to be gained in a sense of community and connection to place, not to mention the money factor. But for now, we'll stick to sweets......
PS: Google Maps does not have a cycling option in Iceland.
PPS: We do not receive sponsoring from Hagkaup, unfortunately.
