• This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It is India's biggest ever cleanliness drive and 3 million government employees , school and college students of India participated in this event. This campaign aims to accomplish the vision of a 'Clean India' by 2 October 2019, the 150th birthday of Mahatma
Gandhi
Specific objectives are:
o Elimination of open defecation
o Conversion of insanitary toilets to pour flush toilets
o Eradication of manual scavenging
o 100% collection and scientific processing/disposal/reuse/recycling of municipal solid waste
o A behavioural change in people regarding healthy sanitation practices
o Generation of awareness among citizens about sanitation and its linkages with public health
o Supporting urban local bodies in designing, executing and operating waste disposal systems
o Facilitating private-sector participation in capital expenditure and operation and maintenance costs for sanitary facilities
SWACHHA BHARATH MISSION IN MYSURU launched by Mysuru city corporation as a part of Swachha Bharath campaign by taking brooms and sending messages to the citizens of Mysuru by the MCC Commissioner Dr.C.G.Betsurmath.The message read a pledge that “I Dr.C.G. Betsurmath Commissioner of MCC,a resident of Mysuru commit that ill not throw any garbage to waste to roads,street or vacant places and drains but ill throw only in dustbins or location provided for the same.I will also seggregate wet and dry waste at the source and hand it over to the collector.I will say no to plastics.I shall also spread my message to all mu dear and nearones and do the best to preserve and protect the environment.
