Indian Society of Advertisers (ISA)

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Indian Society of Advertisers (ISA)

The Indian Society of Advertisers has been the unique national body for advertisers for over 65 years and represents the interests of member companies.

The ISA has been at the forefront at promulgating self-regulation for the Advertising Industry. It has played a leadership role in evolving various codes of conduct which address concerns relating to fairness in competition, truthfulness in information, sensitivity and dignity in language, sensitivity and dignity in the depiction of women and children, health wellness, self regulation, environment

al protection etc. Some of its achievements in this area are:

It has been the founder member and promoter of the Advertising Standards Council of India (ASCI), which lays down and enforces the code of self-regulation in advertising based on the following basic guidelines:

Ensure truthfulness in advertising and safeguard against misleading representations. Ensure advertisements are not offensive to accepted standards of public decency. Safeguard against indiscriminate use of advertising to promote products which are hazardous to society. To ensure the observance of fairness in competition while protecting the consumers right to be informed of choices in the market place. It has enunciated a code of ethical conduct for advertising in the outdoor medium. This code was put together in collaboration with advertising agencies, the Bombay Municipal Corporation and the outdoor media. As a member of the WFA has been engaged in the global discussion on use of women and children in advertising. During 2005 it pro-actively interacted with the Ministry of Information and Broadcasting to have incorporated in the Cable TV Networks (Regulation) Act 1995 that the violation of the ASCI code will be seen as a violation of the said Act.

11/10/2024

We are thrilled to share that Sunil Kataria has been re-elected as Chairman of ISA!

Read more about it here: https://bit.ly/48k6DoR

This year, our mission is to advance our collective efforts in digital measurement, in collaboration with key industry stakeholders, ensuring we lead with purpose and progress, said Kataria

27/05/2024

🌟 Exciting News! 🌟

The Global Marketer Week is making its grand return to India in 2025!✨
Join us as we come together with marketing leaders from around the world to share insights, innovations, and strategies that will shape the future of our industry. This event is a fantastic opportunity to network, learn, and be inspired by the best in the business.

Get ready to explore the latest trends and advancements in marketing, and gain invaluable knowledge to drive your brand forward.

📅 Save the date and stay tuned for more updates!
Check out all the details here: https://bit.ly/3yD4xCE

| | | | WFA | | |

WFA’s annual celebration of the very best of marketing will return to India in 2025 in partnership with the Indian Society of Advertisers (ISA).

18/04/2024

Join us for an insightful evening on 'Retrospect & Prospects' with Mr. Manish Anandani, April 24, 2024, at Jio World Convention Centre, Mumbai. Dive into a discussion on last year's pivotal moments and the future of marketing & communications. Register now by emailing [email protected]

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08/01/2024

Join us for an enriching session with Mr. Narendra Ambwani, a distinguished industry veteran with a remarkable career as an MD spanning over three decades🚀

To register, write to us at [email protected]

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29/09/2023

A Heartfelt Congratulations to Chairman Sunil Kataria and members of the ISA Executive Council: Narendra Ambwani, Bharat Patel, Anuj Poddar, subhadip dutta Choudhury, Srinandan Sundaram, Somasree Bose Awasthi (she/her), Angshu Mallick, Mukta Maheshwari, Dr. Ramakrishnan Ramamurthi, Shashank Srivastava, Chandru Kalro, Tarun Arora, Ashwin Moorthy, Gaurav Tayal, Ranjani Krishnaswamy, Gunjit Jain, Adrian Terron, Paulomi Dhawan

https://www.storyboard18.com/brand-makers/raymonds-sunil-kataria-elected-as-chairman-of-isa-15050.htm
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Raymond’s Sunil Kataria re-elected as chairman of ISA

08/04/2023

So you’ve got a robot to do your marketing. Great! How can you use it to differentiate your brand and create a delightfully human experience? Find out at IAA x ISA Tech Pulse 2023. Register with the code here https://www.iaa-techpulse.org/isa-register.php

| | | | | | IAA India Chapter |

05/04/2023

Never be short of words in the digital world. Head to IAA x ISA Tech Pulse 2023, to simplify your tussles with technology, upgrade your skills and spark new conversations in a new era of marketing.
Write to us at [email protected] for registration details.

| | | IAA India Chapter| | | |

24/03/2023

Learn about the potential, developments in the other markets, and current challenges for connected TV.

https://lnkd.in/dC4Dkgte

| | | Dolly Jha | | Nielsen |

Gone are the days when we waited for the 8:30pm show on our favorite entertainment channel on TV and sat together to watch it. With mobile being our constant companion, VOD (Video on Demand) platforms have redefined how we consume content every day.

17/03/2023

"No matter where you lie on the continuum between linear and digital TV it is increasingly clear that consumer consumption of content across delivery platforms will continue to explode in the days to come and the unification of TV is all but a given. The question to ask is have you started working on a planning framework to truly harness its power yet?"- Ankit Desai

https://isanet.org.in/newsletter/isa-ankit-desai.html

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Connected TV (CTV) is gathering steam - with the proliferation of CTV hardware at affordable price points and the corresponding increase of broadband users in the country this is a story that’s evolving at a rapid pace.

07/02/2023

"Today's consumers are looking at omnichannel sophistication and personalized brand experiences which therefore encourages organizations to relook at their strategy and put their best forward. True transformation relies on restructuring specific organizational characteristics to meet evolving consumer demands and create lasting change"- Mr. Neil George, MD, NIVEA INDIA

Learn about Nivea India's Digital Transformation journey here

https://isanet.org.in/newsletter/isa-neil-george.html

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The pandemic has accelerated digital transformation which was underway for decades. Digital transformation has reinvented the way the businesses are operating today and has created change waves across sectors. It’s no secret how digital transformation has helped organizations across consumer touch...

30/01/2023

3 tips on how to be more creative by Sir John Hegarty
1) Read outside of your discipline to get a competitive edge and think differently.
2) Emotions are contagious, so be an optimist, or at least surround yourself with optimists
3) Embrace inquisitiveness

bit.ly/3JycCvw

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Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

Address

Mumbai

Website

http://www.isanet.org.in/

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