Project AatmaNirbhar - "एक नयी शुरुआत"

12/05/2026

“Healthy plants are the foundation of healthy lives — protecting crops today secures food for tomorrow”

06/05/2026

When the challenge is as brutal as the Deathman Ultra Obstacle Run 75KM, every drop of hydration matters.

Amid dust, sweat, and relentless miles, elite runners found their refreshment in Aatrey’s Buransh a natural Himalayan drink known for its revitalizing taste.

With every sip, it delivered not just hydration, but a burst of freshness that kept spirits high and legs moving.

Crafted from the vibrant Buransh (Rhododendron arboreum), this drink isn’t just about flavor it’s about endurance, recovery, and staying connected to nature.

Aatrey’s Buransh The taste that powers endurance.

05/05/2026

Aatma Nirbhar Society proudly supported Deathman – The Mountain Trail

75 KM of pure grit, passion & determination!
सलाम है सभी runners को जिन्होंने इस tough challenge को पूरा किया

Powered by Aatrey Elixir, all participants stayed refreshed with Buransh Juice straight from the hills, natural & energizing!

This wasn’t just a run…
It was strength. It was resilience. It was the spirit of the mountains

27/04/2026

🌿 Aatma Nirbhar Society promotes Atreya Elixir—supporting women farmers of Uttarakhand through natural Himalayan Buransh 🌸

Not just a drink,
but a bloom remembered—
each drop, a story
of hills that never surrender.

Support now & choose healthy living 🌿

🌐 https://aatreyelixir.com/
📲 https://www.instagram.com/buransh.elixir

27/04/2026

Global Recognition | AYURWORLD 2026

Proud to have participated in the World Ayurveda Exhibition and Conference 2026 at the Dubai World Trade Center, where we showcased our work.

We are also delighted to be featured in the AYURWORLD Magazine (March–April 2026 issue) by the World Ayurveda Foundation.

Our film was awarded 3rd prize at the Ayush Short Film Festival: Storytelling for Global Wellness.

Grateful to contribute to a global movement where tradition meets science and wellness.

26/04/2026

🌿 युवाओं की सराहनीय पहल | नमामि यमुने अभियान 🌿

7000 किलो कचरा साफ कर युवाओं की एक छोटी टीम ने यह साबित कर दिया कि बदलाव मजबूत इरादों से आता है।

साल 2024 से शुरू हुए इस स्वच्छता अभियान में 10 सदस्यीय टीम ने यमुना नदी के पवित्र धाम को स्वच्छ बनाने का संकल्प लिया।
✨ इस पूरे अभियान की सबसे बड़ी ताकत रही आत्मनिर्भर सोसाइटी, जिसने इसे एक जनआंदोलन का रूप दिया।

👏 विशेष रूप से, इस अभियान को श्री रंजीत चतुर्वेदी, संस्थापक – आत्मनिर्भर सोसाइटी द्वारा सक्रिय रूप से प्रमोट और मार्गदर्शन दिया गया, जिससे यह पहल लगातार आगे बढ़ती रही।

2024 में 5000 किलो कचरा साफ किया गया
2026 में अब तक 2000+ किलो कचरा हटाया जा चुका है

आत्मनिर्भर सोसाइटी की भूमिका:

युवाओं को जोड़कर एक मजबूत टीम तैयार करना

स्वच्छता अभियान को निरंतर दिशा और समर्थन देना

पर्यावरण संरक्षण को जन-जन तक पहुँचाना

समाज में जिम्मेदारी और सहभागिता की भावना जगाना

यह सिर्फ सफाई अभियान नहीं, बल्कि आत्मनिर्भर भारत के विजन को जमीन पर उतारने का प्रेरणादायक उदाहरण है।

जब युवा शक्ति और आत्मनिर्भर सोसाइटी का साथ मिलता है, तो बदलाव निश्चित होता है।
आइए, हम भी इस मुहिम का हिस्सा बनें और स्वच्छता को अपनी जिम्मेदारी बनाएं।

CleanRiver

22/04/2026

Bridging ideas with impact

We had an engaging orientation session with UPES students as we begin a meaningful journey together on social awareness. This collaboration marks the start of hands on learning, shared perspectives, and real community engagement.Looking forward to working closely with these bright minds to create awareness that truly makes a difference.

22/04/2026

Celebrating Earth Day | Nurturing Nature, Empowering Communities

On this Earth Day, we reaffirm our commitment to sustainable development by working closely with communities to promote the cultivation of medicinal plants, restore ecological balance, and strengthen rural livelihoods. Every initiative we undertake be it sowing seeds, nurturing nurseries, or engaging women in field activities reflects our dedication to building a greener and more resilient future.

Let us continue to honor and protect our planet through conscious actions, collective responsibility, and sustainable practices.

10/04/2026

https://youtu.be/Bc9ho9lT9GY?si=1RiRHXqXZXu-vTFH

🌺 From Forest to Wellness 🌺

Strong hands, gentle care — our women are bringing nature’s treasure Buransh to life.
From plucking fresh flowers in the hills to processing them with love, this is not just work… it’s empowerment, tradition, and sustainability.

Director: Jaisinggh Raghav

🌺 From Forest to Wellness 🌺 Strong hands, gentle care — our women are bringing nature’s treasure Buransh to life. From plucking fresh flowers in the hill...

31/03/2026

🌊 Vigyaan Utsav | Yamuna Chhatt 2026 – A Historic Moment at Vishram Ghat, Mathura

On 24 March 2026, a landmark moment unfolded as clean and purified Yamuna water was offered to devotees for the first time using advanced South Korean filtration technology—bringing hope, faith, and a new beginning for Maa Yamuna at Punya Teerth Vishram Ghat.

Directed by: Jai Singh Raghav

28/03/2026

🌱 A Small Seed, A Big Beginning 🌱
We are delighted to share an encouraging milestone in our journey toward ecological restoration and medicinal plant conservation.
In November, we sowed seeds of Berberis aristata (commonly known as Indian Barberry) in Peepal Koti, Chamoli, Uttarakhand. Today, we are excited to announce that the seeds have successfully started germinating a promising sign of what lies ahead.

This is just the beginning. Our vision is to nurture these seedlings and expand their cultivation across the Yamuna Valley by 2027.
Our core mission remains clear:
👉 To promote the growth of medicinal plants
👉 To support biodiversity conservation
👉 To revive and sustain native Himalayan flora

🌿 About Berberis aristata
Berberis aristata is a valuable medicinal plant that naturally grows in the wild across the Himalayan region. However, due to overharvesting and habitat pressures, its presence has been declining in many areas, making conservation efforts increasingly important.

💊 Medicinal Significance
👉Supporting liver health and detoxification
👉Acting as a natural antimicrobial and anti-inflammatory agent
👉Used in treatments for eye disorders and skin conditions
👉Known for its active compound berberine, which has multiple therapeutic benefits

🌍 Why This Matters
👉Reduce pressure on natural populations
👉Ensure sustainable availability for future generations
👉Contribute to local ecological balance and livelihoods
👉This germination is more than a biological process it is a step toward a greener, healthier, and more sustainable future.