27/03/2014
Here are some major benefits from using a mobile marketing campaign. Accurately reach your target market Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in real time. Have Effective two way communication and Customer Relationship Management Since consumers are generally very attached to their smartphones, mobile marketing may be perceived as “friendlier” or more “familiar” to end users. If two way communication can be established, loyal customers can engage their favourite brands to build strong relationships with them. In terms of Management Information Systems, phone numbers as unique personal IDs can improve Customer Relationship Management integrity. Promote Mobile Campaigns at Lower Prices Mobile marketing has a much lower CPM than other traditional marketing channels. Setup and marketing campaign preparation costs are lower because you can easily integrate with other media channels in order to promote your mobile marketing campaigns such as on TV, radio, print, and social media. Generate a Higher Response Rate In terms of response rate, mobile marketing is approximately five times more effective than the average email marketing campaign. This, of course, translates to less media waste and a higher return on investment from mobile marketing plans. Collect Relevant and Accurate Customer Data Mobile marketing is an effective way to acquire and maintain customer data. Databases that uses phone numbers as unique IDs are more effective as many people generally keep their phone numbers for a longer period of time compared to their email addresses. By having strong persistent personal IDs, the effectiveness of mobile marketing can be tracked and evaluated . Have a relevant conversation with customers through location-based services By using a customer’s geographic information through location-based services (LBS), it may be possible to have a personalized conversation with customers based on what they are currently doing at the time. This information can be collected through information via broadcast services like Bluetooth, QR codes, or NFC. However, it is important to note that permission from the customers themselves is required in order to use LBS.
