10/07/2025
JKTTPF to Organize Road Show Across Jammu District from July 11–20 to Uplift Tourism Sector Amid Regional Challenges
Jammu, July 10, 2025: In a significant step to revive public confidence and boost the tourism-dependent economy of Jammu & Kashmir, the Jammu and Kashmir Tourist Trade Peoples Federation (JKTTPF) will be organising a district-wide road show from July 11 to 20, 2025, with the official permission and coordination of the District Administration, Jammu.
JKTTPF is a registered non-governmental organisation working actively for the welfare, representation, and empowerment of individuals and families whose livelihoods are directly tied to the tourism and pilgrimage economy of Jammu & Kashmir—including transporters, hoteliers, pony wallas, tour guides, traders, artisans, and hospitality workers. Over the years, JKTTPF has been at the forefront of voicing grassroots concerns related to shrinking tourism opportunities, lack of government attention, and the need for long-term sustainable tourism planning in the region.
Advocate Nikhil Padha, President of JKTTPF and the key initiator of the event, emphasized the urgent need for structural support to the sector:
“The tourism community in J&K has suffered gravely over the last several years—be it due to repeated lockdowns, security disruptions, lack of proper infrastructure, or the rising tension from militancy-related incidents. While government campaigns exist on paper, the ground-level engagement and economic revival remain slow and inconsistent.
Through this road show, we aim to engage with the public, spread awareness, celebrate local culture, and send a message of peace and hospitality. More importantly, this initiative is a symbolic show of resilience from the very people whose lives and families depend on a functional and flourishing tourism sector. Such people-first efforts are not just necessary—they’re urgent.”