19/01/2018
Last week, Facebook announced that it will be, once again, making changes to what’s likely to appear in your News Feed. Moving forward, the platform's algorithm will prioritize posts “that generate conversation between people.” For users, this means you should start to see more posts from your friends and family. For businesses and brands, this means adjusting to a new set of rules for reaching your audiences.
Here are three tips for adapting to the new News Feed.
Look backward to move forward. Your page is sitting on a treasure trove of data on the types of posts that will be a success in the new News Feed. Take a look at Facebook Insights in the coming weeks to assess which of your past content has had the best engagement rates, organic shares, and comments, and use that to get ahead of the curve.
Think quality vs. quantity. When it comes to content, it’s more important to have one post that really resonates vs. five posts that say nothing. Create posts that will engage your followers. Think about what makes something shareable. The more relevant your posts are, the more likely people will be willing to react, comment, and share.
A little ad spend goes a long way. If brands and companies are going to get pushed to the bottom of a News Feed, Facebook advertising is even more critical than ever. Allocating a budget (big or small) to Facebook ads can make sure your content is getting the attention it deserves across key audiences.
Courtesy: Our Friends at Global Strategy Group
