Ba Dekh Rahi Hai - National Campaign

Ba Dekh Rahi Hai - National Campaign We are India's first people-driven nutirion and public health movement. Focused on food literacy, clean nutrition, and community engagement.

We work with students, schools, and citizens to spark a culture of conscious eating.

02/08/2026

Are your baked chips really healthy?

Asha Ba salutes Tukaram Mundhe 🙏In a landmark move for child health, the Maharashtra Food and Drug Administration (FDA),...
02/08/2026

Asha Ba salutes Tukaram Mundhe 🙏

In a landmark move for child health, the Maharashtra Food and Drug Administration (FDA), under Commissioner Shri Tukaram Mundhe, has banned the sale of junk food chips, carbonated drinks, burgers, and other HFSS (High Fat, Salt & Sugar) items within 50 metres of schools across the state. School canteens and midday meal kitchens have also been directed to prioritise healthier alternatives like fruits, whole grains, and dairy, with valid food safety licensing and regular inspections to ensure compliance.

This is exactly the kind of everyday vigilance Ba Dekh Rahi Hai has been championing since day one that what our children eat deserves the same scrutiny we give everything else in their lives. It’s heartening to see policy catch up with the cause, and we wanted to take a moment to honour the officer behind it.

This poster is our small tribute to a decision that puts children’s health first.




Disclaimer: This is an independent editorial/tribute illustration created by Ba Dekh Rahi Hai (BDRH) to acknowledge a public policy decision by the Maharashtra FDA. It is not sponsored, endorsed, or authorised by Shri Tukaram Mundhe, the Maharashtra FDA, or any government body, and does not depict any real individual’s likeness. All information referenced is based on publicly reported news coverage as of July–August 2026.

Ba’s expanding her family, and this time she’s not just looking for names on a list, she wants people who bring ideas to...
26/07/2026

Ba’s expanding her family, and this time she’s not just looking for names on a list, she wants people who bring ideas to the table.

If you also think our food, health, and the research behind it deserves a closer look: Ba’s waiting for you.

Scan the QR or DM us “BA KI FAMILY”: we’ll take it from there!

Link: https://forms.gle/HUkFo3wzDWLAGoTj9

Thali sirf pet nahi, sehat bhi bharti hai.Every meal is an opportunity to nourish your body. A Healthy Plate is not abou...
21/07/2026

Thali sirf pet nahi, sehat bhi bharti hai.

Every meal is an opportunity to nourish your body. A Healthy Plate is not about eating less it’s about eating right. Fill your plate with a balance of vegetables, fruits, whole grains, protein-rich foods, and healthy fats, while staying active every day.

At , we believe that good health begins with everyday choices. Instead of blindly following trends, we encourage children and families to pause, observe, and ask simple questions:

“Is my plate balanced?”

“Am I giving my body what it truly needs?”

Because awareness starts with one mindful bite, and lifelong health is built one meal at a time.

BA Collective Hindu College Edition ‘26: A Wrap 30th April 2026 | Hindu College, University of DelhiIt was a privilege t...
03/05/2026

BA Collective Hindu College Edition ‘26: A Wrap 30th April 2026 | Hindu College, University of Delhi

It was a privilege to bring the BA Collective to one of India’s most iconic campuses. Under the movement - India’s first people-driven nutrition and public health movement we convened students and young professionals for a panel discussion on a question that demands urgent attention: “Are We the Sickest Healthy Generation?”

The room was engaged, the dialogue was sharp, and the perspectives were ones the mainstream health conversation rarely amplifies.

Grateful to our partners - Connecting Dreams Foundation, Girl Up JMI, Laal Dhaage, Aafiyat, and Fortis Memorial Research Institute (FMRI) Gurugram, Gurgaon for making this possible.

Because awareness begins with a simple thought. Kyunki . 👁️

Something big is happening at Hindu College this Thursday.We are bringing together some of the sharpest minds in nutriti...
27/04/2026

Something big is happening at Hindu College this Thursday.

We are bringing together some of the sharpest minds in nutrition, public health, policy, and youth action for a conversation that this generation is long overdue.

Ba Collective: Hindu College Edition
30th April 2026 | 12:30 PM – 4:30 PM
📍 Hindu College, University of Delhi

Panel Discussion — “Are We the Sickest Healthy Generation?”
We are the most health-aware generation in history. We are also, by many measures, the most unwell. This panel will not shy away from that contradiction.

Joining us on the panel:
Ms. Harsh*ta Sharma: Consultant, Ministry of Youth Affairs and Sports
Prof. Dr. Luxita Sharma: Head, Dietetics & Applied Nutrition, Amity Medical School
Ms. Tanisha Pandit: Founder, GITA Foundation
Ms. Kritika Khurana: Clinical Nutritionist & Health Coach

Moderated by Ms. Palakh Khanna, Founder, Break the Ice & Asia’s 100 Women Power Leaders 2023.

Open to students and young professionals. Invitations by selection — scan the poster to register.

Because awareness begins with a simple thought

We are convening a Public Forum on Youth Nutrition & Consumer Health to drive forward the movement.Date: Thursday, 30t...
22/04/2026

We are convening a Public Forum on Youth Nutrition & Consumer Health to drive forward the movement.

Date: Thursday, 30th April 2026
Venue: Hindu College, Delhi University, Delhi
Audience: 200-250 Students & Young Professionals

The Kitaab aur Kalam Foundation is actively seeking organizations to partner with us and is open to donations to support this initiative. Let’s work together to improve public health and consumer awareness.

DM for collaboration details or use the provided account details to support the cause.

We are pleased to announce What Are We Fed? — a public forum on youth nutrition and consumer health, organised by Kitaab...
15/04/2026

We are pleased to announce What Are We Fed? — a public forum on youth nutrition and consumer health, organised by Kitaab Aur Kalam Foundation under the movement. Supported by Connecting Dreams Foundation, Hindu College CDF Chapter, Fortis Memorial Research Institute, Gurugram, and Girl Up JMI.

30th April 2026, Thursday
Hindu College, University of Delhi, Delhi
11:30 AM – 2:30 PM

The forum will feature a speaker series and panel discussion bringing together voices from medicine, public policy, research, and youth development centred around one important question: are we truly healthy, or just unaware of what we are consuming?

We are also hosting the Ba Collective; a curated stall showcase for student clubs, youth movements, NGOs, and organisations working in public health, education, and wellbeing, aligned with SDG 03 and SDG 04.

Two ways to participate:

‼️ As a Delegate — apply via the registration form. Invitations will be issued to selected candidates only.
‼️ As a Stall Organisation — apply to showcase your work at the Ba Collective. Application-based, limited to 10 stalls.

Both registration links and further details are available in the comments.

25/03/2026

Yesterday: what's in your food.
Today: how to actually find out.

Reading a food label is a skill. A real one. And nobody teaches it.

Here's what to look for in 60 seconds:
→ Ingredient order (first = most)
→ Sugar aliases (there are 56 of them)
→ The serving size trick (your biggest enemy)

Watch the full breakdown 👆

And the next time you pick up a packet — check.

7am. You grab a packet on the way out.Sodium benzoate. Maltodextrin. BHA. Carrageenan. Acesulfame-K.You ate all of them....
23/03/2026

7am. You grab a packet on the way out.

Sodium benzoate. Maltodextrin. BHA. Carrageenan. Acesulfame-K.

You ate all of them. Before 8am.

Not because you chose them. Because nobody taught you to look.

Ba Dekh Rahi Hai — and this week, so are we.

One week. One full day's worth of things you consume without knowing. Starting with what's in your food.

Stay with us 👀

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