Branding Institute

13/01/2017

Each one of us have struggled at some point or the other in our life to get the desired response to our emails. Wonder what could be the strategies to enhance this essential skill? Take this assessment to find out how good your email writing skills are.

https://www.onlineassessmenttool.com/email-writing-assessment-by-rama-arya-for-branding-institute/assessment-55799

Take this short quiz and find out how good your email writing skills are. This communication skills assessment tool has been developed by Rama Arya, Founder and Executive Director, The Communiqué—Communications Simplified. In addition to being a communication capacity builder, she is also a blogger,...

04/01/2017

Love to Travel? Want to combine your passion for travel and writing together? How to earn money while travelling? Take this assessment to find out if travel blogging is for you.


https://www.onlineassessmenttool.com/travel-blogging-skills-assessment-by-rama-arya-for-branding-institute/assessment-56026

Take this short quiz and find out if travel blogging is your true calling! This travel blogging assessment tool has been developed by Rama Arya for Branding Institute. Rama Arya is Founder and Executive Director at The Communiqué—Communications Simplified. Rama, a communication capacity builder, avi...

21/12/2016

~ The most expensive smartphones aren’t perceived the most valuable brands.

~ Will AT S60, the world's first thermal imaging phone open up a new industry for smartphones?

The most expensive smartphones aren’t perceived the most valuable ones. Atleast that’s what the data shows. Unlike perceived, Apple is not…

19/12/2016

This is a two question survey on the utility of a brand identity. It should be interesting to analyze the responses as the role of a brand identity has been evolving over the last 100 years. It takes on an average 2.14 min to complete this survey. Branding Institute will publish and share the report soon.

https://brandinginstitute.typeform.com/to/EtG8p0

19/12/2016

Trump's ubiquitous bright red trucker hat, festooned with "Make America Great Again," is now seared into our collective memory. It was the most hated and most loved symbol of the election, the most comical and the most serious. It was a poorly designed product that turned out to be very strong branding.

Trump's "Make America Great Again" hat was pervasive, potent, and deeply misunderstood.

17/12/2016

To all the creatives in our network, our greetings to you. The world is better largely because of your ability to create a better future.

We are looking to put in place a definition of "Creative Workplace of the Future" by seeking opinions from creatives around the world.

We will publish the results for all of you once we have sufficient responses to support our ideas. The results should be useful for all creative Organizations and those that have a creative team in place.

07/12/2016

Dear friends, here is a chance to learn from three global branding and communication experts in a Free Webinar being organized by World Communication Forum Association - WCFA. The three experts are: Gianni Catalfamo, Founder of cc:catalfamo (Italy), Philippe Borremans, Strategy Director, PR Media (Belgium, based in Morocco) and Scott Fahlman, Research Professor, Carnegie Mellon University (USA). The detailed agenda is here: http://www.forumdavos.com/regional/22

Timings of the Webinar: 1830 CET to 2030 CET which is 2300 IST. A little late in the day but totally worth it.

The link to the webinar is:

https://www.youtube.com/watch?v=efcLR_F5XnI

After the webinar is finished, its recorded video will remain on YouTube for sometime, so it can be re-watched again - by those who want to rewatch and review certain points from the presentation.

Fostering the integration of the national PR and communications potential into the global professional community's expertise and network. Glocalization = success + progress!

06/12/2016

30/11/2016

26/11/2016

‘Always design a thing by considering it in its next largest context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.’

~ Frank Lloyd Wright, an American architect, interior designer, writer, and educator, who designed more than 1,000 structures, 532 of which were completed.

23/11/2016

Branding Institute grieves the untimely demise of Anand Halve, brand strategist and co-founder of Chlorophyll, one of India's first brand consultancies.

A prolific writer, the post graduate from IIM Ahmedabad penned books including Planning for Power Advertising (2005), AdKatha: The Story of Indian Advertising (co-authored, 2011) and Darwin's Brands: Adapting for success (2012).

RIP Anand!

Anand Halve, co-founder, Chlorophyll and a veteran brand strategist is no more. Chlorophyll co-founder Kiran Khalap has tweeted this terrible news. The

23/11/2016

Using photography to build your brand! Kabeer Lal

By Sandra Iakovleva, Content Marketing Manager at Depositphotos