12/06/2026
For years, we've treated sun safety as an awareness issue. What if it's actually an implementation issue?
Delighted to see the campaign by Klick for the Melanoma Fund featured in the latest edition of The Professional Mountaineer.
One of the most important developments for us this year has been reframing sun safety as a UV and heat risk issue and working with Mountain Training to embed the Sunguarding® Course within its educational resources and CPD platform.
Because prevention doesn't happen when people hear the message. It happens when organisations embed new behaviours into everyday practice.
That's the shift we're interested in creating.
Looking forward to continuing the conversation with brands across the sector