04/09/2026
Domestic abuse doesn’t care who you are. And sometimes, the person suffering is the one nobody thinks to ask.
Earlier this year, we were commissioned by Staffordshire Police to produce a film that challenged some of the assumptions around domestic abuse.
We devised a campaign built around two parallel stories, one from a male perspective and one from a female perspective.
Working with a cast of 12 actors from across Staffordshire and the West Midlands, alongside some wonderful volunteers from NetworkIN UK, we created a story centred around something completely ordinary: a football match.
Because abuse doesn’t always look dramatic from the outside. It can exist behind closed doors, between people who appear happy, confident and strong. And over time, it can break down even the strongest individuals.
Over the next month, these films will be shown at football stadiums across Staffordshire, from Stoke to Vale to Albion. One part of this campaign that mattered enormously to us was making sure male victims were represented too.
Men experiencing domestic abuse are still too often absent from the conversation. We wanted this campaign to speak to them just as clearly as it speaks to women. Ultimately, the success of these films won’t be measured by views, likes or awards.
It will be measured by whether the right person recognises something of their own life, and realises that what they’re experiencing isn’t acceptable. And that support is there.
Thank you .constable .clarke.editor for your fantastic support on bringing this important message to life!