04/04/2026
Chuffed to bits to have opened BrownieMacs in Bicester this weekend.
I’ve been buying Charlie’s brownies since he started selling them on Bicester’s Friday market - a stall, trays of brownies, and a young entrepreneur building something one customer at a time. So to see that journey turn into a shop of his own feels properly special.
This hasn’t happened overnight. It’s been years of early mornings, late nights, constant refinement, and the courage to keep going. And what I admire most is that Charlie has done it entirely in his own way - with flair, personality, and a real sense of joy in what he creates.
And that personality matters. Charlie brings a bit of theatre to the whole experience - a flamboyance that is warm, engaging, and completely authentic. It draws people in, lifts the mood, and turns a simple transaction into something memorable. You leave not just with a box of brownies, but with a smile. In a world where so much can feel transactional, that human touch really stands out.
The baking is exceptional. Not just good - properly good. From the OG Triple Chocolate and Salted Caramel through to Oreo Crunch, Chocolate Orange, and the brilliantly named “Bisc-off (they’re mine)”, there’s real confidence and creativity in everything he does. And the blondies are just as strong - the Sicilian Lemon and Pistachio & White Chocolate are well worth a try.
Standing in the shop on Saturday, with a queue forming and a real buzz in the room, you could feel what this meant - not just for Charlie, but for Bicester. This is what supporting young enterprise looks like in practice.
And the best bit? He’s still going to be at Bicester’s Friday market as well.
If you’re local, do go and support him - whether at the shop or the market. You won’t regret it.