04/07/2026
Wartime Food Rationing:
The country was in the first few months of World War Two, and there was concern in Government that the reduction in imported food would lead to shortages. They needed a way for everyone to get a fair share of the food that was available. And so, on the 8th January 1940 bacon, butter, ham and sugar were rationed signalling the start of wartime food rationing. Prior to this, each individual had been issued with a ration book consisting of coupons, which needed to be registered with a local shop where the rationed supplies would be purchased from. When a rationed food was purchased, the shopkeeper would draw a line through or remove the corresponding coupon from the book. Throughout this time, it was common to see long queues at shops, and for people to reach the front of these queues only to find the item they wanted to purchase had just sold out. Over the course of the war, further products were added to the list of rationed food including cheese, eggs, tea, biscuits and chocolate. Other non-food items were also rationed including coal, soap, clothes, and fuel. After the war ended, restrictions on goods were slowly lifted, such as flour in July 1948, clothes in March 1949, sweets in February 1953, and cheese in May 1954. Food rationing ended on 4th July 1954 when restrictions on meat and bacon were lifted.
Images below: ration coupons, and page showing the shop where rationed foods would be purchased from.