23/04/2026
Ipswich Star Reports: Administration for Broomhill Lido operator Fusion Lifestyle
https://www.ipswichstar.co.uk/news/26045763.administration-broomhill-lido-operator-fusion-lifestyle/?
Broomhill Pool Trust advises "Very sad news for Fusion, their people, and facilities.
"In working with them since 2011, the Trust believes they were sincere in their plans for Broomhill. When appointed they were an outstanding operator. No doubt that Covid hit their particular operating and financial model for six.
"Government CBILS loans kept their heads above water, but ultimately the damage was done.
"Ipswich Borough Council was contracted with them for Broomhill since 2015. Fusion was leaseholder of the pool since 2019.
"Both parties legally bound, and had worked hard, to find solutions and way forward post Covid.
"Had covid not hit, the lido would have been restored in 2020 and opened in 2021.
"Post Covid, IBC and NL Heritage Fund both increased their capital funding in late 2023, guaranteeing 98% of the £10.25m costs.
"However, Fusion's financial predicament had created an impasse and “catch 22” position whereby it could not provide the financial certainty to contract the works and operate the lido.
"The Broomhill Pool Trust and Historic England is now supporting IBC with possible Development Funding Grants towards a fresh bid. We are working closely in partnership with IBC to kick-start and deliver the project. The lease is back safely with IBC. The way will mean a new operator or possibly design. So, a fresh start with potentially interested operators. Broomhill Pool retains crossparty political support and strong public backing.
"One of 20 listed lidos in Britain, Broomhill Pool is one of the very finest. Yet the ONLY one in Britain not restored or reopened. Its rebirth could be a centrepiece for City of Culture 2029. The strong reasons to save Broomhill Pool and the benefits for taxpayers, and citizens remain. The Trust remains committed to the task and we believe IBC is too.
Fusion Lifestyle, who was previously chosen as the operator for the restoration of the Broomhill Lido, has entered administration after financial…