WildEast

03/06/2026

02/06/2026

📻 Hugh got a call from God this morning. Let us explain.
Last week Hugh visited his old school, Beeston Hall in Norfolk, to talk to a room of very patient children about nature recovery, storytelling and the Map of Dreams. And whilst he was there he said something along the lines of: “Wouldn’t it be extraordinary if someone like Chris Evans mentioned this on the Breakfast Show?”
He was eating his Weetabix this morning when his phone rang.
It was the Chris Evans Breakfast Show.
Just like that. Out of nowhere. A thunderbolt. Wild Kingdom and the Map of Dreams, on the biggest breakfast show in British radio, heard by millions of people up and down the country.
We’re still not entirely over it.
Because this is exactly the point Hugh has been making since the beginning. The missing piece of nature recovery isn’t science or policy or even passion. It’s reach. It’s the moment someone with a genuinely huge platform turns to their audience and says: this matters, go and do something.
So if you heard it this morning and you’ve landed here - welcome! You’re in the right place.
And Chris, if you’re reading this: the Map of Dreams would absolutely love to have you, your family and Marlow on the map. Tell us what you’re doing for nature. Fly the flag. You’d give this movement the most extraordinary shot in the arm. 🙏
🗺️ Join the Map of Dreams. Link in bio 👆
👇 Did you catch it on the Breakfast Show this morning? Tell us below.
Radio2

29/05/2026

🏷️ Announcing the very first WeLove sticker recipient. And we couldn’t be prouder.
Will and Annabel Long of Grange Farm, Hasketon — this one’s for you.
Now, Hugh will be the first to say he’s biased. Will and Annabel are close friends. But that’s exactly why he can tell you what most people don’t see: what goes on behind the scenes.
The obsessive, relentless, genuinely insane-in-the-best-possible-way commitment to making sure every single product on those shelves has earned its place. No forever chemicals. No forever plastics. No ghost acres of carbon-heavy soya hidden in the supply chain. Just honest, extraordinary produce from brilliant local suppliers across the Wild East, chosen with more care than most people give to anything in their lives.
Add to that a farm in active regenerative transition — old orchards and arable land being slowly, lovingly healed back to life through proper soil recovery — and you start to understand why this wasn’t a difficult decision.
Grange Farm isn’t just a great shop. It’s a statement of values, worn quietly and lived completely.
This is what WeLove exists to celebrate.
First amongst equals — because there are many more of these stickers to come, and many more remarkable people to recognise across the kingdom. But Will and Annabel, you set the bar.
Get down to Grange Farm, Hasketon if you haven’t already. Great shop, great events, great wine and staff who actually know what they’re talking about. 🌿🍷
🗺️ On the Map of Dreams. Link in bio 👆
👇 Who do you think deserves a WeLove sticker near you?

27/05/2026

🐑 Lambing season at Grange Farm. And a moment to talk about something close to our heart.
William Long of Grange Farm Shop and Café near Woodbridge takes a break from checking on his new arrivals to share why they’re proud members of the Map of Dreams.
Because here at Grange Farm, it isn’t just about great food and honest farming. It’s about dedicating sections of their fields back to wilderness - creating real, thriving habitat for wildlife right here in Suffolk. Proper biodiversity. Proper commitment.
And that’s exactly what the Map of Dreams is about.
A window box. A wildflower margin. A rewilded field corner. Whatever you can give, you pledge it, you put it on the map, and suddenly you’re part of something much bigger than your own patch. Hundreds of people across the kingdom, all doing their bit, all visible, all inspiring the next person to start.
It’s encouraging. It’s contagious. And it works.
If you shop at Grange Farm or know them, you already know they do things the right way. Now you know they’re part of this too.
🌿 Let’s make Suffolk as wild as it can be.
Join the Map of Dreams and add your patch.
🗺️ Link in bio 👆
👇 Are you local to Woodbridge? Tell us what you’re doing for nature in Suffolk.

25/05/2026

🌿 Introducing the WELoves badge. And why it matters.
You’re going to start seeing this sticker popping up on the very best farms, food producers and campsites across the Wild East. And soon, far beyond it.
Here’s what it means: the person or place wearing it has gone beyond the call of duty. Not because someone told them to. Not to tick a box. But because they genuinely care — about restoring nature alongside what they produce, about their energy footprint, about the land they steward and the animals, wild and farmed, that share it.
This isn’t a certification. It isn’t preachy and it has no rigid rulebook. It’s something simpler and more powerful than that.
It’s a community saying: these are our heroes. Go and spend your money with them.
For anyone living in London, Manchester or any of Britain’s great cities, planning a weekend in the countryside — this is your guide. WeLove is how you find the places that share your values, where your money does more than buy a bed for the night or a box of eggs.
And we want to hear from you. Know a farmer, a campsite, a food producer who deserves this? Someone quietly doing extraordinary things that the world hasn’t noticed yet?
👇 Tell us in the comments or send us a DM. We’d love to come and visit.
Look out for the badge. It’s going to be everywhere. 🏷️
🗺️ Link in bio for the Map of Dreams
FoodProducers

23/05/2026

YOU are restoring nature. 🌿

Thank you to every single person who has donated — the Map of Dreams is growing because of you. We are collecting and sharing the most powerful stories of nature restoration from across the world, and we need your help to keep spreading them.

Every share. Every donation. Every follow. It all adds up to global change.

✨ Hit the donate button — link in bio
✨ Follow for more stories
✨ Join the Map of Dreams — link in bio

17/05/2026

🎂 Sir David Attenborough. 100 years old. The greatest nature storyteller who ever lived.

What a week. What a man. And what a moment to watch an entire nation pause, look up and remember why the natural world matters.

But here’s the thing Hugh has been turning over on his walk this week:

Sir David wouldn’t want us to just bathe in the glory. He’d want us to become it.

Not literally — none of us are making 100 films across 70 years. But that’s not the point and it’s not an excuse. Because eco activism doesn’t begin with a BBC film crew and a knighthood. It begins with a garden, a school, a workplace, a window box and the decision to do something rather than simply admire someone else who did.

King Charles. Attenborough. Jane Goodall. These are the giants. But every movement is made of ordinary people doing small things consistently, visibly, and inspiring the person next door to do the same.

That’s what the Map of Dreams is. A nation of mini Sir Davids.

So today, on the week of his 100th birthday, make it mean something. Don’t just share the tributes. Share your own story. Post your wildflower patch, your rewilded corner, your school nature project. Become an eco activist. Do it in his honour.

And to mark the moment, we’ve reworked the classic Jungle Book track I Wanna Be Like You into something rather special 🎵 with the brilliant voice of Paul Johnson and the wonderful Samlent School choir. Trust us, you want to hear it. Link in stories 👆

🗺️ Join the Map of Dreams. Link in bio.

👇 What’s one thing you’re going to do for nature in Attenborough’s honour?

16/05/2026

The meek are not going to inherit the earth. 🌍
Walking, reflecting and arriving at an uncomfortable truth: the planet doesn’t need more passive admirers. It needs fighters.
We can celebrate the brilliance of Sir David Attenborough, we can admire King Charles III’s lifelong environmental conviction, but admiration alone changes nothing. While the people who love big oil and play war games are loud, organised and in power, quiet environmentalism simply isn’t enough.
That doesn’t mean gluing yourself to a motorway. It means voting right, speaking up, showing up and refusing to be polite about the future of the only planet we’ve got.
Environmentalism needs teeth. Do you have yours?
Get on the Map of Dreams. Share your story. Do your bit. That’s where the fight begins.
Don’t stop watching, but please, start doing too.
👇 Tell us in the comments: what’s one thing you’re doing to fight for the planet?

11/05/2026

📖 Have you read Robert Macfarlane’s Is A River Alive? If not, stop what you’re doing.
It is, quite simply, one of the most important and beautiful books written about nature, rivers and what it means to lose them. And it contains a passage that stopped Hugh completely in his tracks.
Macfarlane is in Chennai, a city where rivers have been built over, bulldozed and erased by decades of rapid industrial change. A local man turns to him and says something devastating:
“The people of Chennai have forgotten how to dream.”
They were fishing folk. Their lives, their livelihoods, their identity — all of it ran through those rivers. And when the rivers went, so did their ability to imagine a different future. To dream of what could be.
Here’s the harder truth: in Western Europe, we went through that same process. We just did it hundreds of years ago. So long ago that most of us don’t even feel the loss any more. We’ve simply forgotten there was ever anything to grieve.
That distance from the pain makes it bigger, not smaller. It makes it harder to reignite. And it makes the people who are still dreaming — the wildflower gardeners, the river restorers, the crofters and the farmers letting nature breathe again — all the more extraordinary.
Dreaming is not soft. Dreaming is the beginning of every real thing that ever happened.
The Map of Dreams exists because media, storytelling and shared vision are not nice-to-haves in nature recovery. They are the missing piece. Change doesn’t travel through policy papers. It travels door to door, street to street, village to village, farm to farm.
🌿 Read the book. Share your story. Tell us your dream.
🗺️ Link in bio 👆
👇 Has a book ever changed how you see nature? Tell us below.