28/08/2026
You all love my longer posts, right? Well suit up: I'm taking a deep dive. Consider it your weekend reading.
♻ Every so often, someone tells me that I don't do enough ♻
That I don't provide enough concrete advice.
That I'm not helping by saying something is bad and the alternatives are less than perfect.
Honestly, I share the frustration.
The problem is that recycling is rather like being handed a map of a maze, only to discover someone is rearranging the walls while you're inside it.
People understandably want simple answers:
"Just tell me what to buy."
"Tell me what's good and what's bad."
"Tell me which packaging wins."
I'd love to. I really would.
It would make my job considerably easier if every item in every shop came with a giant label saying either:
✅ Excellent choice. Recycles perfectly everywhere and you've just saved the planet.
or
❌ Evil packaging. Buy this and you're going straight to eco-prison.
Much to my own personal displeasure, things have declined to organise themselves so neatly.
Take cartons, as I wrote about yesterday.
They're lightweight. They can reduce food waste. They can have practical storage benefits and save on refrigeration. They're also made of multiple materials bonded together, which can make them challenging to recycle.
Are they good? Are they bad?
The answer, infuriatingly, is just as it seems always to be: it depends.
I realise this is less satisfying than receiving a divine recycling flowchart engraved on stone tablets and delivered by a prophet in hi-vis, but it's the truth.
This page isn't about issuing decrees. It's about helping residents make informed decisions in a system where the answer is often "Yes, but also no, depending on several irritating factors."
Which is when I get:
♻ "Why don't you just lobby manufacturers to change it?" ♻
Local authorities are many things: waste collectors, service providers, public educators, and keepers of endless spreadsheets.
When it comes to changing packaging, however, we have about as much influence on our own as a health and safety officer attempting to divert an incoming comet using a traffic cone.
That doesn't mean nobody is pushing for change.
Councils work through professional bodies, industry groups, partnerships, consultations and national organisations precisely because large-scale change requires large-scale influence.
You can't throw a council-branded pen at a tanker and expect it to change course. Besides, our stationery budgets are as limited as any other these days.
So when I provide information, it isn't because I'm preaching in the wrong direction. It's because I know where I can make a meaningful difference: helping people make informed choices themselves.
In any case, information is not preaching. But I get why people can feel...
♻ "It's all so discouraging." ♻
Because I feel it, too, sometimes. But I have a duty to help people feel more confident in their understanding of how things work – or don't work. And I'm not telling anyone off for trying.
Explaining recycling realities could feel even to me like I'm lecturing, which is why I always try to do it with humour and humility. (Nobody is more humble than me, he says modestly.)
I don't know all the answers. I just want to help people ask the right questions.
Of course, there are things I know that people who don't work in my world might not – such as the true meaning of certain symbols.
Nobody enjoys discovering that a symbol they've trusted for years doesn't actually mean what they thought it meant. But explaining that isn't the same as standing on a soapbox.
If I explain that the Green Dot symbol (those two interconnecting arrows in a circle) doesn't actually mean an item can be recycled, I'm not scolding anyone. I'm simply correcting a widespread misconception.
I'm not telling anyone they're a bad recycler. Nobody is being shamed.
I'm just trying to navigate people through a system that resembles an escape room designed by bureaucrats, where every clue begins with the words "check with your local council."
Yes, it can be discouraging to discover you've been trying your best and the system still has you beaten at every turn. But the aim isn't perfection – it's greater understanding.
♻ The Great Recycling Conspiracy ♻
The truth is, the recycling system can be discouraging for everyone.
In our MRF, we'd have every right to be discouraged when we see perfectly recyclable material spoiled by contamination because packaging labels, national guidance and local collection systems don't always align.
But we know most people mean well.
Nobody wakes up in the morning and thinks, "Today I shall undermine material quality with a pet food pouch in the green bin!"
Most contamination comes from uncertainty, not malice – which is why reducing uncertainty matters.
Unfortunately, there are still people who confidently declare: "What's the point? It all gets buried or burned anyway."
For recycling officers, hearing this is a bit like a librarian being told literacy is a myth.
The claim is often repeated with remarkable confidence by people whose source appears to be a comment they saw underneath a video about seagulls.
Meanwhile, we put enormous effort into collecting, sorting and processing materials properly.
Our MRF separates materials suitable for reprocessing. Our teams work constantly to reduce contamination. We work hard to ensure material enters legitimate recycling streams.
We take our legal responsibilities seriously. More importantly, we take our moral responsibilities seriously.
That's why it can be frustrating to hear sweeping claims that all recycling is a sham when so many people, including residents, are working hard to do the right thing.
♻ The "Shocking Truth" About Recycling ♻
Perhaps most frustrating of all is when a major environmental group arrives with a campaign bearing its latest "shocking revelation" about recycling.
The implication is usually that society has been living through a vast waste-management conspiracy and must finally wake up.
To be fair, these stories often contain important truths.
Sometimes recycling systems fail. Sometimes materials are difficult to process. Sometimes infrastructure isn't good enough. As an industry, improvements have been made – but more needs to be done.
These are genuine issues deserving serious discussion. But it can be frustrating when complex national and international problems are presented as though every district council, every facility and every recycling programme is equally guilty.
That's rather like discovering that one restaurant served an overcooked roast and concluding that restaurants have failed as a concept.
The reality is messier. Every part of the chain has a responsibility to do what they can, and most do.
But some systems perform better than others. Some facilities achieve better outcomes than others. Access to national and international markets shift. Councils and residents alike generally care much more than they're given credit for. And the measurements the industry uses to define success are not always perfect.
It is frustratingly complex and inconsistent. But I doubt there's a council recycling team in the land that doesn't care deeply about what happens to their material.
We in Exeter focus on quality and circularity.
One advantage of owning our own MRF is that we can produce high-quality material that the recycling industry actively wants because it has the best chance of becoming something useful again.
The downside is that when unsuitable items arrive mixed in with co-mingled recycling, we don't discover them until they've already arrived at the facility.
That's the trade-off.
♻ The Unsatisfying Conclusion ♻
If you've read this far hoping for a simple answer that solves every packaging dilemma forever, I'm afraid I must disappoint you – like Arthur discovering there is no sword in the stone, only a leaflet about the environmental impacts of sword production.
The UK's recycling system is complicated.
Packaging choices involve trade-offs.
Infrastructure varies.
Labels can be confusing.
So, when I provide information instead of absolute instructions, I'm not being evasive, obstructive or preachy. I'm simply acknowledging reality when I say:
"Here's what I know, here's why it's complicated, and here's how I think you can make the best decision."
That may not be as satisfying as being told exactly what to do, but it's the honest answer when the UK's recycling system resembles what would happen if several committees designed a maze via Zoom and swapped notes halfway through.