14/06/2026
✋ DON’T TAX CHILDREN TO PLAY!
Children’s Play is a RIGHT, not a luxury.
Association of Indoor Play (AIP) are calling for 0% VAT on children’s indoor play in the UK.
Support our campaign and make play more accessible for every child.
The recent announcement by Chancellor Rachel Reeves to reduce VAT to 5% over the summer to make indoor play more accessible to families is a significant step in the right direction. 💪🏻 We genuinely believe this is a direct response to the tireless work, campaigning and evidence presented by AIP over many years about the benefits of play to children's development.
The campaign continues, and we will keep fighting until children's play is recognised for what it truly is – an essential part of childhood, not a taxable luxury.
Thank you to Josh Newbury MP for joining AIP as an advocate in Westminster supporting our campaign.
HM Treasury
UKHospitality
Rachel Reeves
Play England
