05/05/2026
Does your business sell products, services, or digital content online? If so, it’s essential to understand your legal responsibilities and get the basics right from the start.
When customers buy online, they can’t inspect goods like they can in a shop — they rely on the information and descriptions you provide.
This means goods must be as described, of satisfactory quality and fit for purpose.
Getting online selling right helps your business to:
✔️Avoid costly mistakes
✔️Reduce complaints
✔️Build customer confidence
✔️Strengthen your reputation
✔️Support long term business growth
For a full checklist of your responsibilities, read the guidance or watch the full vodcast at:
nibusinessinfo.co.uk/onlinesellingrules
Invest Northern Ireland Department for the Economy NI
https://youtu.be/VpAWEKy5BFA
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