27/05/2026
Following the release of the Water Safety Forum’s 2025 Water Incident Database, HM Coastguard are encouraging members of the public visiting the coast to be aware of the dangers of cold water shock and the life saving Float to Live advice.
The dangers are also prevalent in open water such as lakes, reservoirs and quarries. Even on warm days, cold water shock can make it difficult to breathe, swim or stay afloat.
Parents and carers - please speak to children and teenagers about the risks of swimming in unsafe and remote places, and the dangers of peer pressure.
If you get into difficulty in the water - Float to Live:
1. Tilt your head back submerging your ears.
2. Relax and control your breathing.
3. Move your hands and legs to help you stay afloat.
4. Your legs may sink - that's Ok, everyone floats differently.�
Remember, if you see anyone in difficulty on the cliffs, shoreline or out to sea call 9️⃣9️⃣9️⃣ and ask for the COASTGUARD.