11/06/2026
๐๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ ๐๐๐๐๐๐ข๐ซ๐ฆ๐ฌ ๐๐จ๐ฆ๐ฆ๐ข๐ญ๐ฆ๐๐ง๐ญ ๐ญ๐จ ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐๐ง๐ ๐๐ข๐ ๐ก ๐๐๐ฅ๐ฎ๐ ๐๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ.
The transition of Fijiโs tourism sector toward sustainable, high-quality development is being focused on to ensure economic gains extend deep into local communities.
Addressing international delegates, investors, and hotel brands during the closing of the AHICE Fiji Investment in Tourism Conference in Nadi today, Assistant Minister for Commerce and Business Development, Hon. Sachida Nand, highlighted Government's commitment to creating a highly competitive, transparent, and responsive investment ecosystem.
โTourism has long been a pillar of our Nationโs economy, supporting thousands of jobs and creating opportunities for our communities,โ said Hon Nand.
โHowever, todayโs tourism industry is increasingly driven by innovation, meaningful partnership, resilience and sustainability and as such, these very ecosystems drivers are the enabler towards the multiplier effect of the tourism sector,โ stated the Assistant Minister. โThe tourism landscape across the Asia-Pacific region is changing rapidly as modern travellers seek environmentally responsible destinations and authentic cultural immersion.โ
To meet these evolving demands, continuous infrastructure investment is being actively facilitated by the Ministry of Commerce and Business Development, in close collaboration with Investment Fiji and relevant Government agencies.
โWe understand that investment decisions require confidence, transparency, and efficient processes.โ
โThrough policy reforms, regulatory improvements, and enhanced collaboration with the private sector, we continue to strengthen Fiji's competitiveness as an investment destination.โ
"Fiji does not seek growth for its own sake; rather, we seek investments that create enduring value," Hon. Sachida Nand stated. "Economic growth must go hand in hand with environmental stewardship and social responsibility."
The Assistant Minister adds that the metrics of the modern tourism industry have shifted, meaning success can no longer be evaluated solely by counting visitor arrivals or hotel occupancy rates. He noted that the sector acts as a powerful economic catalyst, driving both forward and backward value chains that directly benefit domestic cooperatives, small-scale agriculturalists, MSMEs, and retail businesses.
He further reiterated that the true benefits of major tourism investments must cross resort boundaries to ensure economic returns flow directly into nearby villages and towns.
โWhen local enterprises are successfully integrated into major commercial operations, the broader economy becomes far more resilient and communities thrive.โ
"Our strategic location, stable institutions, skilled workforce, and welcoming investment climate position Fiji as an ideal gateway for tourism investment in the Pacific region," Hon. Nand emphasised.
"The Fiji Government stands ready to facilitate productive partnerships that contribute to sustainable economic development."