04/05/2025
Small Business Owners:
Power up with Agility and Anticipation!
Over the last several weeks, as I’ve worked with business owners and managers in public sector organizations to help them simulate their success, I realized we’ve been missing an important distinction between agility and anticipation.
Daniel Burrus nailed it in his latest blog post (Why Should Anticipation Be Your Primary Strategy --- Not Agility?): Agility helps you respond to change after it happens. Anticipation helps you act before it happens --- because you saw it coming.
What I’m observing right now is that most of us are much more focused on agility than anticipation, meaning that the best we can hope for is “limiting the damage”.
Being anticipatory means asking ourselves which trends we’re seeing are likely to “harden” and continue versus fading away relatively quickly in our business cycle. An example might be “buying Canadian” or eschewing travel to the U.S. If you think that trend (or maybe tsunami is a better word here) will continue for the foreseeable future, how --- if at all --- would you change your business strategy? Your municipality’s economic development strategy? Your not-for-profit’s strategy?
Anticipatory thinking also helps you spot opportunities, often earlier than competitors more focused on agility. Examples: airlines are being agile on responding to the drop in flights from Canada to the U.S. by cancelling flights. It is possible they are also being anticipatory, given how quickly they have put together alternative vacation destination options.
For most small businesses, agility alone may not be enough to survive the tsunami so many of us are facing. Anticipatory thinking is much more likely to be where growth lives. However, most of us haven't had much practice at it!
There is a need for anticipatory thinking in government too. The degree to which a country’s economic strategy has been anticipatory can be discerned by watching the responses to changing tariff structures and upheaval in international trade norms. At this point, I’m seeing more emphasis on trying to be agile. And not a lot of evidence of anticipatory thinking. Being caught flat-footed is the metaphor that keeps coming to mind….
I welcome your comments sharing where you’ve seen either agility or anticipation, and where you’d like to see it.
And If you’re interested in joining me for a on a private, no-charge Zoom call with others interested in how we can be more anticipatory, here’s the info to register:
Topic: Agile or Anticipatory? You Choose.
Date: April 10, 2025
Time: 8 am Eastern
Zoom link:
https://us06web.zoom.us/j/89760356548?pwd=EIrtmZcdxxbqb212Wkur30GFFbpKUx.1
Note: this event is open to anyone, not just small business owners, with an interest in this topic.
Welcome! You are invited to join a meeting: Agile or Anticipatory? You Choose. After registering, you will receive a confirmation email about joining the meeting.