10/22/2026
Two awards. One shared commitment to helping protect babies from RSV. 💙
Our 2025–26 Infant RSV Campaign received two honours in the 2026 IABC Canada Silver Leaf Awards!
🏆 Award of Merit — Nonprofit Sector Communication
🏆 Award of Merit — Digital Communication
At Praxus, we use marketing as a health intervention. We build campaigns around insights, combining clear, accessible health information with strategies that support informed decisions and drive behaviour change.
This campaign brought that approach to life through:
• Information hubs, webinars, and resources for families and healthcare providers.
• National PR and advertising to raise awareness.
• A Toronto catch-up clinic and advocacy for equitable access to RSV protection.
Congratulations to Arpita Sarker, Caitlin Ford, Danielle Mossfeldt, Jon Mudry, Tessa Griffin, and Theresa Tang! 👏 And a huge thank you to our patient and physician collaborators, and all our partners, for making this campaign possible.
The work continues! We used insights from 2025–26 to strengthen our 2026–27 campaign. Explore and share our updated RSV hubs:
For parents ➡️ praxushealth.ca/rsv-parent
For healthcare providers ➡️ praxushealth.ca/rsv-provider