Brand Botswana

Brand Botswana Welcome to the official page for Brand Botswana Why Brand Botswana?
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Botswana and Investment and Trade Centre (BITC) as the custodian of the national brand, is accountable for the development, implementation and monitoring of the Nation Brand strategies and plans. Objectives

The purpose of the nation brand is to galvanise Batswana around a single identity, to stimulate stronger communities, culture and heritage and instil a greater sense of pride and community eng

agement in our country. The nation brand also positions Botswana to international audiences as an attractive place to visit, work and invest. It highlights our national assets, including our people, culture, tourism attractions, business potential and reputation as a country with good governance. To:

Galvanise the community around an agreed set of values
Strengthen Botswana’s visibility and appreciation globally
Differentiate Botswana from its African neighbours
Grow export revenue
Stimulate investment attraction
Accelerate innovation and new industry development
Enhance the tourism visitation and spend
How:

The ‘Pride Mark’ is a symbol of commitment by an individual or group in Botswana to instil pride in the community. It links to the overall essence of “Pride and Progress” and the Brand Botswana Blue print. Each activity or product that carries the Pride Mark must clearly support the Essence of Brand Botswana, deliver positive social outcomes and demonstrate the values of peaceful, progressive, trustworthy and inclusive. Each application to use the Mark will be required to show how the proposed product, activity or project actively supports each of the values.

07/08/2026

𝗕𝗔𝗧𝗛𝗢 𝗕𝗔 𝗠𝗘𝗧𝗦𝗜

Création Botswana returns for Season 2—this time dedicated to jewellery design and manufacturing!
06/08/2026

Création Botswana returns for Season 2—this time dedicated to jewellery design and manufacturing!

Designed to strengthen creative practice, technical capability, entrepreneurship, and industry readiness through mentorship, training, and public showcase opportunities.

REGISTER FOR USE OF THE PRIDE MARK Every Botswana business helps shape our nation's reputation. The Pride Mark recognise...
06/08/2026

REGISTER FOR USE OF THE PRIDE MARK

Every Botswana business helps shape our nation's reputation. The Pride Mark recognises businesses committed to excellence. Together, we strengthen Botswana.



Apply for Pride Mark today:
https://www.bitc.co.bw/data/45e9d3adffe6442ba6cdfba3a77bcedd.pdf

𝗕𝗔𝗧𝗛𝗢 𝗕𝗔 𝗠𝗘𝗧𝗦𝗜Batho Ba Metsi (“People of the Water”) is a Botswana-produced documentary that journeys into the Okavango ...
05/08/2026

𝗕𝗔𝗧𝗛𝗢 𝗕𝗔 𝗠𝗘𝗧𝗦𝗜

Batho Ba Metsi (“People of the Water”) is a Botswana-produced documentary that journeys into the Okavango Delta to reveal the stories of the people whose lives are shaped by its waters.

Guided by Palesa Molefe, the film follows encounters with mokoro polers, basket weavers, elders, youth storytellers and community leaders, whose voices offer a rare window into life in one of the world’s most celebrated
landscapes.

Directed by Moabi Mogorosi and filmed entirely in Botswana with an all-Batswana production crew, the documentary presents a powerful portrait of the Delta not only as a natural wonder, but as a living cultural homeland.

Botswana has long been recognised globally for its leadership in conservation. The Okavango Delta, a UNESCO World Heritage Site and one of the world’s most important wetlands, stands as a symbol of that commitment.

As conservation continues to evolve internationally, there is increasing recognition that the long-term protection of landscapes depends not only on ecological preservation,
but also on inclusive approaches that recognise communities, cultures and indigenous
knowledge systems.

Batho Ba Metsi contributes to this conversation by sharing the lived experiences of people whose daily lives remain closely connected to the Delta.

The film celebrates Botswana’s cultural heritage while highlighting the relationship between people, water, and stewardship of the natural environment. It provides a platform for local voices and encourages dialogue about how conservation, tourism, and community wellbeing can continue to evolve together.

The documentary is unscripted, and the views expressed are those of the individuals featured, reflecting their personal experiences and perspectives.

📸: Thalefang Charles

PROFILEMyself: A True Life Story, A Nostalgic Recollection By Lefoko Oatile Molebatsi, ISBN: 978-99968-80-22-3 (Paperbac...
03/08/2026

PROFILE

Myself: A True Life Story, A Nostalgic Recollection By Lefoko Oatile Molebatsi, ISBN: 978-99968-80-22-3 (Paperback).

Lefoko Oatile Molebatsi has authored and published a book in June 2026 titled, “Myself: A True Life Story, A Nostalgic Recollection By Lefoko Oatile Molebatsi,”
- ISBN: 978-99968-80-22-3 (Paperback)

About The Author Lefoko Oatile Molebatsi: Mr. Molebatsi embodies the very essence of a dedicated lifelong learner. From his early days as a student to his current academic pursuits, his journey has always been driven by a thirst for knowledge. He holds three degrees from the University of Botswana (UB): a Bachelor of Arts in Social Sciences, a Master of Public Policy and Administration, and a Master of Arts in Politics and International Relations.

Not content to merely acquire knowledge, Lefoko has spent his career paying it forward. He has taught at numerous tertiary institutions in Botswana including UB, Limkokwing University of Creative Technology (LUCT), ABM University College, the Botswana Open University, and the Institute of Development Management (IDM). Most recently serving as a Senior Consultant at IDM, Lefoko continues to advocate for education and youth empowerment. The title of his first book is: Elites versus Paticipatory Democracy (2013). He currently resides in Mmankgodi, Botswana and is pursuing his PhD in Political Science at UB.

About The Book: Every journey begins with a single step, but mine started at the cattle-post of Dimonyane. This book is the story of that journey – an autobiography that traces my path from the rural landscapes of my childhood to the halls of the University of Botswana (UB) in Gaborone. At its core, my story is one of an academic pilgrimage. But it is also a story of resilience. From navigating the turbulent waters of student politics to earning three degrees and battling back from professional setbacks, this memoir reveals the unyielding determination required to rise from humble beginnings. Written to ignite a culture of reading among the youth, this book is a living proof that with dedication and faith, everything is possible.
It is primarily written for secondary school students and anyone interested in education, leadership and motivation.

“Owning our story and loving ourselves through that process is the bravest thing that we’ll ever do.” Brené Brown.

To get a copy of this book, reach out to the author, Lefoko Oatile Molebatsi at:
Telephone: +267 71209009
Email: [email protected] / [email protected]

02/08/2026
HERITAGE REIMAGINED: WHERE BOTSWANA’S STORY MEETS HIGH FASHIONBrand Botswana proudly celebrates Botswana luxury fashion ...
30/07/2026

HERITAGE REIMAGINED: WHERE BOTSWANA’S STORY MEETS HIGH FASHION

Brand Botswana proudly celebrates Botswana luxury fashion brand Koki Kamala for presenting Heritage Reimagined: Living Archives at the National Museum in Gaborone.

The intimate exhibition and live fashion presentation invited guests on an immersive journey where fashion, art and storytelling converged. Rather than preserving heritage behind glass, the showcase reimagined it as a living archive—continually shaped through creativity, exceptional craftsmanship and contemporary African design.

Every garment became a vessel for storytelling, with rich textiles, refined silhouettes and masterful craftsmanship offering a fresh interpretation of Botswana’s cultural identity, celebrating the beauty, wisdom and spirit of our people and places.

At its heart, Heritage Reimagined: Living Archives was a powerful celebration of identity, honouring where we come from while demonstrating how Botswana’s creative excellence is shaping the future of African fashion on the global stage.

BITC CHAMPIONS BOTSWANA'S CREATIVE INDUSTRY THROUGH STRATEGIC PARTNERSHIPSThe Botswana Investment and Trade Centre (BITC...
30/07/2026

BITC CHAMPIONS BOTSWANA'S CREATIVE INDUSTRY THROUGH STRATEGIC PARTNERSHIPS

The Botswana Investment and Trade Centre (BITC), through Brand Botswana, is proud to support Compton Fashion Week Botswana 2026 as part of its commitment to growing Botswana's creative economy.

Taking place on 1–2 August 2026 at Molapo Crossing Piazza, Gaborone, the event celebrates Botswana's finest in fashion, modelling, music and creative entrepreneurship while creating opportunities for local talent to shine.

As part of this collaboration, BITC has facilitated partnerships with KGK Diamonds and the Oodi College of Applied Arts and Technology, showcasing Botswana's exceptional creativity through fashion, handcrafted jewellery and design.

Join us in celebrating local talent and the future of Botswana's creative industries.

🎬 Limpopo Boy joins the Creators Assembly Summit!The internationally acclaimed dancer, choreographer, and creative entre...
30/07/2026

🎬 Limpopo Boy joins the Creators Assembly Summit!

The internationally acclaimed dancer, choreographer, and creative entrepreneur from South Africa will be joining us as a Featured Facilitator and Panellist, while also leading an exclusive Dance Masterclass.

Get ready to learn from one of Africa’s finest. Registration details coming soon.

𝗣𝗥𝗘𝗦𝗜𝗗𝗘𝗡𝗧 𝗕𝗢𝗞𝗢 𝗔𝗡𝗗 𝗖𝗔𝗕𝗜𝗡𝗘𝗧 𝗩𝗜𝗘𝗪 𝟭,𝟯𝟬𝟱-𝗖𝗔𝗥𝗔𝗧 𝗗𝗜𝗔𝗠𝗢𝗡𝗗Gaborone: Lucara Botswana Managing Director Naseem Lahri today presen...
29/07/2026

𝗣𝗥𝗘𝗦𝗜𝗗𝗘𝗡𝗧 𝗕𝗢𝗞𝗢 𝗔𝗡𝗗 𝗖𝗔𝗕𝗜𝗡𝗘𝗧 𝗩𝗜𝗘𝗪 𝟭,𝟯𝟬𝟱-𝗖𝗔𝗥𝗔𝗧 𝗗𝗜𝗔𝗠𝗢𝗡𝗗

Gaborone: Lucara Botswana Managing Director Naseem Lahri today presented a 1,305.4-carat rough diamond recovered at the Karowe Diamond Mine to President Advocate Duma Boko and Cabinet during a Cabinet meeting, for their appreciation.

The stone is the tenth diamond exceeding 1,000 carats produced by the mine since operations began, reinforcing Karowe's reputation as the world's foremost source of exceptionally large, high-value diamonds. Previous notable recoveries include the 2,488-carat Motswedi – the largest diamond found in over a century – as well as the Lesedi La Rona, Seriti and Eva Star.

Minister of Minerals and Energy, Bogolo Kenewendo said the diamond industry was showing signs of recovery following an expiry of the United States' 10% import tariff.

Content and Images: Bwgovernment

Address

Plot 54351, CBD
Gaborone
267

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+2673633300

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