12/06/2026
Now this is a telling stat from our partners and
70% of consumers prefer brands that pair social impact with excellence.
> That is huge!
I (Sally Irwin) remember 12years ago thinking how can I create a business that does good, helping others and lifting human rights values. It was difficult for people to grasp and I thought it would take at least 20years or more.
This very new concept back then, is now at 70%.
Great news!
We are now mid fitting out a new flagship ‘business for good’ space in Sydney to help the 70% learn more about brands that “pair social commitment with functional excellence”. ALL the brands in this space are putting people ahead of profit, so this is worth getting behind.
If you are one of the 70% of CONSUMERS, follow our page to stay up to date for our opening. Save this post to come back to in two months when we open.
If you are one of the BRANDS that want to join our flagship offering, be it with a pop up store, a workshop, or become a supplier, send us a DM for an EOI.
If you want to be one of our FOUNDING investors into the future of ‘business for good’ and have your name or company listed on our in store board, shouting your values and aligning with a legacy for the future; jump on this link to find out more:
https://the-freedom-200.raiselysite.com/