09/06/2026
Get ready before 1 July 2026
Does your business send SMS appointment reminders, booking confirmation or service updates to customers?
Important changes to SMS Sender ID rules are coming into effect from 1 July 2026.
If your business name appears as the sender of SMS messages (known as a branded Sender ID), you must register it. The new requirements are designed to help protect business and customers from SMS scams and impersonation.
Businesses that continue to use an unregistered Sender ID after 1 July 2026 may have their messages labelled as ‘Unverified’ and grouped with other unverified messages, including potential scam messages.
Learn more about the new requirements on the Australian Communications and Media Authority
https://www.acma.gov.au/sms-sender-id-register
If you require additional assistance understanding the changes, contact your local Territory Business Advisor.
P: 1800 193 111
E: [email protected]
W: https://business.nt.gov.au/territory-business-advisors