07/09/2026
This week is National Child Protection Week.
And honestly, this one means a lot to me.
Because protecting children in today’s world doesn’t stop at the front door.
Our children are growing up online. They’re learning, playing, socialising and exploring a digital world that many adults are still trying to understand themselves.
That’s one of the biggest reasons Cyber Unicorns exists.
We want to help give children the knowledge and confidence to navigate that world more safely.
But we also need to educate the adults around them.
Parents need to know what their kids are experiencing online. They need to know how to start the conversations, how to guide them, and sometimes, how to learn alongside them.
There is a LOT of work to do.
But we’ve started.
Through the Cyber Unicorns education platform, and through my book The Shadow World, we’re trying to make a difference.
We’ve now donated more than 8,000 copies of The Shadow World to schools and social enterprises across Australia, helping get these conversations into classrooms and communities.
And this is only the beginning.
Because our kids deserve more than restrictions and warnings.
They deserve knowledge, confidence and someone to guide them.
This National Child Protection Week, I hope we can all ask ourselves one simple question:
What can I do to make the digital world a little safer for a child?
Because protecting children is not someone else’s job.
It’s all of ours.