05/06/2026
HICHILEMA TARGETS $1BN TOURISM REVENUE, 2.5M ARRIVALS BY YEAR-END AS ZATEX 2026 OPENS.
LUSAKA, 5 June 2026
President Hakainde Hichilema has set a target of over 2.5 million international arrivals and US$1 billion in tourism revenue by the end of 2026, Vice President Mutale Nalumango announced as she officially opened the 2026 Zambia Travel Exposition (ZATEX) at Mulungushi International Conference Centre today.
Officiating at ZATEX on behalf of President Hichilema, Vice President Nalumango said tourism remains a “cornerstone” of Government’s development agenda under the Eighth National Development Plan, with potential to drive economic diversification and job creation.
“We have set a target to attain over 2.5 million international arrivals by the end of 2026, with a goal of generating over US$1 billion in tourism revenue,” the Vice President said, delivering the President’s message. “This is part of our broader strategy to position tourism as a key pillar of Zambia’s economy.”
She reported that Zambia recorded over 2.2 million international arrivals in 2024, up 35 percent from the previous year, and grew further to 2.3 million in 2025. Domestic visits to national parks, museums, and heritage sites also rose, with over 562,000 visitors recorded in 2025.
To meet the 2026 targets, Government is implementing four key interventions: rehabilitating roads to major destinations including South Luangwa, Kafue, and Lower Zambezi National Parks; strengthening promotion through the “Zambia Moves You” and “Visit Zambia” campaigns; expanding visa waivers to 167 nations; and promoting domestic tourism through the “Take A Holiday Yamu Loko” campaign.
Government is also advancing a 24-hour economy concept to support tourism with “efficient, round-the-clock services” and is working with the private sector to expand hospitality infrastructure and bed capacity, she said.
Through the World Bank–supported Green, Resilient, and Transformational Tourism Development Project (GREAT–TDP), Zambia is investing in sustainable tourism growth, the Vice President added.
She commended small and medium enterprises, especially those led by women and youth, calling them “the backbone of this sector.” Government is shifting to ensure communities are “active participants and beneficiaries” in tourism, from traditional ceremonies to community-based enterprises, she noted.
On regional cooperation, the Vice President called for stronger intra-African tourism, improved air connectivity, and joint bidding for global Meetings, Incentives, Conferences and Exhibitions (MICE) events. “By combining our strengths, we can position Africa as a leading destination for conferences, exhibitions and business tourism. Zambia stands ready,” she said, conveying President Hichilema’s message.
“To our esteemed investors, Zambia is open for business,” she said. “We offer a stable environment with consistent policies and a clear, forward-looking vision for sustainable growth and shared prosperity.”
The 2026 ZATEX has drawn exhibitors, operators, investors, diplomats, and officials. The Vice President described the expo as “a platform for partnerships, a marketplace for ideas, signing of deals and a catalyst for investment.”
Present at the event were former Minister of Tourism Rodney Sikumba, Tourism Permanent Secretary Evans Muhanga, members of the diplomatic corps, and senior government officials.