Ashraf Ismail

Ashraf Ismail I'm an entrepreneur, brand owner, and inventor.

Executive Director at MDMSA, a volunteer at former Head of Marketing for the Medical Device Manufacturers of SA, and a Marketing Director at Handel Street Automotive.

07/09/2026

Take an exclusive step inside the future of African MedTech!

Before WHX Nairobi opens its doors, we’re giving you a 3D preview of the South African Pavilion!

The Medical Device Manufacturers of South Africa (MDMSA) is bringing 10 world class, local manufacturers under one roof.

Showcasing advanced surgical equipment, emergency supplies, assistive care solutions, and infection control innovations engineered specifically for African healthcare systems.

Plan your visit today:
📍 Hall 1 — Stand H1.B23
🗓️ WHX Nairobi

Watch the video, tag a colleague attending the expo, and get ready to connect with Africa’s top medical innovators!

03/09/2026

Looking for medical device manufacturers you can actually rely on?

We’re bringing South Africa’s finest straight to Nairobi!

High quality healthcare delivery starts with world class equipment.

At WHX Nairobi, the Medical Device Manufacturers of South Africa (MDMSA) pavilion is showcasing a powerhouse lineup of local innovators designed to help regional healthcare teams deliver superior patient outcomes.

From emergency paramedical equipment to orthopaedic innovation, hospital seating, and specialized mobility solutions, we’ve got your facility covered with certified, durable products built for the African continent.

Mark your calendar, share this with your procurement team, and come meet the leaders driving African healthcare forward!

📍 Hall 1, Stand H1.B23 | WHX Nairobi

Upgrading South African Medical Manufacturing Through Global Standards & Local Skills! The Medical Device Manufacturers ...
01/09/2026

Upgrading South African Medical Manufacturing Through Global Standards & Local Skills!

The Medical Device Manufacturers of South Africa (MDMSA) is thrilled to announce the appointment of Ms. Victoria Blackbeard to the MDMSA Regulatory & Skills Development Committee!

Why are Regulatory Standards & Skills Development vital for SA’s growth?

To grow our local medical manufacturing industry and achieve the goals of the National Development Plan (NDP) 2030, South African medical products must meet strict international quality standards.

At the same time, we must train and empower local engineers and quality specialists with the skills needed to build these advanced technologies right here at home!

Victoria holds a Chemical Engineering Honours degree from UCT and a Master’s in Bioscience Enterprise from the University of Cambridge, serving as Head of Regulatory Affairs and Quality at Southern Implants.

Her expertise in global compliance (ISO 13485, MDSAP) and product commercialisation makes her the ideal leader to drive both regulatory excellence and skills development for our sector.

Please join us in celebrating Ms. Victoria Blackbeard’s appointment!

Bridging Cutting Edge Science & Local Manufacturing! Medical Device Manufacturers of South Africa (MDMSA) is excited to ...
21/08/2026

Bridging Cutting Edge Science & Local Manufacturing!

Medical Device Manufacturers of South Africa (MDMSA) is excited to announce the appointment of Dr. Deepak Balaji Thimiri Govindaraj to the MDMSA Industrialisation Committee!

As Centre Manager at the CSIR and a PhD graduate from KU Leuven, Dr. Govindaraj is a pioneer in synthetic biology, precision medicine, and bionanotechnology.

His vision is to drive advanced synthetic biology and precision medicine technologies directly into South Africa's medical device industrialisation pipeline boosting local manufacturing, creating high tech jobs, and advancing the National Development Plan (NDP) 2030.

Please join us in celebrating Dr. Govindaraj’s appointment! 👏

Bridging Policy, Industry & Local Manufacturing for South Africa’s Healthcare Future! Real progress happens when governm...
21/08/2026

Bridging Policy, Industry & Local Manufacturing for South Africa’s Healthcare Future!

Real progress happens when government and industry stand side by side!

MDMSA was thrilled to participate in a special delegation visit to local manufacturing champion Southern Implants, hosted by Stuart Blackbeard.

We were privileged to host Deputy Minister John Steenhuisen and Ms. Gillian Christians from the dtic (Department of Trade, Industry & Competition), Mr. Kenny Tenza from the DSTI (Department of Science, Technology & Innovation), and Ms. Cynthia Jacobs from TIPS.

It was fantastic to be joined by Mr. Scott de Oliveira from SAMED, representing the medical technology import sector.

Seeing local manufacturers, importers, and national government departments working hand in hand proves that we can achieve the National Development Plan (NDP) 2030 vision together.

Driving local manufacturing, attracting investment, and building a stronger healthcare economy for South Africa!

Building World Class Trust in South African Medical Manufacturing! Medical Device Manufacturers of South Africa (MDMSA) ...
21/08/2026

Building World Class Trust in South African Medical Manufacturing!

Medical Device Manufacturers of South Africa (MDMSA) is excited to announce Dr. Wellington Farai Mudenha as the newest leader on the MDMSA Regulatory Committee!

Why is regulatory compliance key to South Africa’s healthcare future?

For South African made medical devices to be trusted in hospitals at home and across Africa, they must meet the highest global standards of safety and performance.

In line with South Africa’s National Development Plan (NDP 2030) and STEM development, strong regulatory frameworks ensure our local factories produce top tier, reliable medical devices.

Dr. Mudenha holds a Ph.D. in Health Sciences from the University of Johannesburg and serves as QA & Regulatory Affairs Manager at Synthecon Sutures Manufacturing SA.

With expertise in high risk Class B and D medical devices, ISO 13485, GMP, and regulatory engagements across African markets, Dr. Mudenha is dedicated to improving local manufacturing standards.

Please join us in celebrating Dr. Wellington Farai Mudenha’s appointment! 👏

Showcasing South African Medical Innovation on the World Stage! Medical Device Manufacturers of South Africa (MDMSA) is ...
20/08/2026

Showcasing South African Medical Innovation on the World Stage!

Medical Device Manufacturers of South Africa (MDMSA) is thrilled to announce Gavin Sutton as the newest leader on the MDMSA Exhibitions Committee!

Why are exhibitions crucial for South Africa’s healthcare economy?
Manufacturing high quality medical devices locally is vital, but connecting those products with hospitals, clinics, and global buyers is what grows our economy!

In line with South Africa’s National Development Plan (NDP 2030), trade exhibitions give local companies the platform they need to showcase their products, replace imports, and enter international markets.

Gavin is the Chief Operating Officer at Be Safe Paramedical and a registered Advanced Life Support Paramedic with over 30 years of emergency medical experience.

As a medical device designer and ISO 13485 expert, Gavin knows first hand the power of bringing locally made trauma and emergency medical solutions to trade platforms.

Join us in celebrating Gavin Sutton’s appointment! 👏

Showcasing South African Innovation to the World! The Medical Device Manufacturers of South Africa (MDMSA) is excited to...
20/08/2026

Showcasing South African Innovation to the World!

The Medical Device Manufacturers of South Africa (MDMSA) is excited to announce Bradley Alexander as the newest addition to the MDMSA Exhibitions Committee!

Why are trade events and exhibitions so important?

It’s simple!

Manufacturing world class medical devices in South Africa is step one.

Step two is making sure hospitals, clinics, and international markets see them, trust them, and buy local!

The Exhibitions Committee connects local manufacturers directly with key decision makers to drive South Africa's National Development Plan (NDP) 2030 goals for job creation and import substitution.

As Head of Operations at Akacia Medical, Bradley holds a Master of Commerce, a BTech in Quality, and a Bachelor of Military Science.

His background in operational excellence, ISO 13485 compliance, and distribution makes him the ideal leader to showcase South African medical manufacturing on the global stage.

Please join us in welcoming Bradley Alexander!

Empowering South Africa Through Inclusive STEM & NDP 2030 Leadership! The Medical Device Manufacturers of South Africa (...
19/08/2026

Empowering South Africa Through Inclusive STEM & NDP 2030 Leadership!

The Medical Device Manufacturers of South Africa (MDMSA) is thrilled to welcome Ms. Shona McDonald to our Industrialisation Committee!

South Africa’s National Development Plan (NDP) 2030 sets a clear vision: driving local industrial growth, fostering innovation, and building an inclusive society where no one is left behind.

Achieving this requires turning STEM (Science, Technology, Engineering, and Mathematics) into practical, locally manufactured healthcare solutions.

As Founding Director of ShonaquipSE, Ms. McDonald is a pioneer in inclusive MedTech.

She leads a SAHPRA licensed, ISO 13485 certified, and FDA registered manufacturing facility that produces world class, context responsive wheelchairs and posture support devices.

Through the Centre for Inclusive Innovation and Entrepreneurship (CIIE), she is also empowering the next generation of African innovators to test, validate, and market their technologies.

Together, we are expanding South Africa's manufacturing capacity, creating skilled jobs, and ensuring equal access and mobility for people with disabilities.

Join us in welcoming Ms. Shona McDonald to the team! 👏

Strengthening Local Innovation for South Africa’s Healthcare Future! The Medical Device Manufacturers of South Africa (M...
19/08/2026

Strengthening Local Innovation for South Africa’s Healthcare Future!

The Medical Device Manufacturers of South Africa (MDMSA) is excited to welcome Dr. Kahesh Dhuness to our Industrialisation Committee!

To achieve the goals of South Africa’s National Development Plan 2030, building strong, self reliant local industries and delivering accessible, world class healthcare are paramount.

Dr. Dhuness is a Research Group Leader at the CSIR and Ph.D. in Electronic Engineering and is at the forefront of making this vision a reality.

His work focuses on bringing cutting edge technology, artificial intelligence, and digital health tools out of the research lab and straight into local manufacturing and clinical use.

By aligning innovation with strict regulatory standards (such as SAHPRA and ISO compliance), Dr. Dhuness will help ensure that South African made medical devices are trusted both locally and around the globe.

Join us in celebrating this milestone for South Africa’s medical manufacturing sector! 👏

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