09/09/2026
Australia is proposing a major change to the way people experience social media.
Under the proposed “My Feed, My Way” initiative, users would be given a choice between a personalised feed powered by recommendation algorithms and a feed showing posts only from friends, creators and accounts they have chosen to follow.
The proposal does not aim to eliminate algorithms from social media. Instead, it would give users greater control over whether algorithmically recommended content shapes their default feed. The Australian government says the move is intended to put more choice in users’ hands and encourage technology companies to take greater responsibility for online h@rms.
The idea comes amid growing concerns that engagement driven recommendation systems can keep users scrolling by repeatedly serving highly engaging or emotionally charged content. Researchers have also warned that simply switching off recommendations may not solve every problem, as follower based feeds can still contain harmful material or create information bubbles.
If approved, the policy could become an important test of whether giving people more control over recommendation systems can make social media healthier, less addictive and more user driven.
Would you choose a personalised feed or posts only from accounts you follow?
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