09/14/2026
So…I started a Substack.
And before anyone asks, no, I did not need another thing to do. 😂
But after five years of building Pensacola Candle Company, I’ve realized there’s so much about running a product-based business that never makes it onto Instagram.
You see the finished candle.
You don’t necessarily see the three weeks of testing, the supplier issue, the money tied up in inventory, the product that absolutely flopped, the customer situation I had no idea how to handle, the manufacturing decision keeping me awake at night—or the occasional fragrance oil that has personally declared war on me.
So I made somewhere to talk about it.
Burning Through It is where I’m going to write honestly about building a product business while I’m still in the middle of building it.
Manufacturing. Margins. Wholesale. Markets. Money. Mistakes. Growth. The things I’ve learned over the last five years and the things I very much still do not have figured out.
If you own a small business, dream about starting one, make something you’d love to turn into a business someday—or you’re just nosy about what actually happens behind the pretty branding—I think you’ll like it here.
I’m not selling the entrepreneurial code.
Just receipts.
First post is live. 🔥
Burning Through It — link in bio.
