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This VP, Digital Innovation at a leading fashion brand—and one of our honorees on The Direct 60 list—shared what got the...
09/10/2021

This VP, Digital Innovation at a leading fashion brand—and one of our honorees on The Direct 60 list—shared what got them excited about the future of direct-to-consumer.

The Lead will announce 60 brand leaders like this one, who are driving transformation through innovative direct-to-consumer business models for their organizations.

Learn more about The Direct 60, to be announced 9/14. https://bit.ly/2YHDtAa

On September 14, we’re unveiling The Direct 60 list, featuring 60 brand leaders who are rebuilding their company infrast...
09/10/2021

On September 14, we’re unveiling The Direct 60 list, featuring 60 brand leaders who are rebuilding their company infrastructure where every brand is a direct-to-consumer brand.

Representing executives from all areas of the D2C value chain—from Marketing and E-commerce to Stores, Supply Chain and more—The Direct 60 excel at:
> Physical Retail Strategy
> Internal Organization, Hiring, & Change Management
> Supply Chain & Sustainability Initiatives
> Customer Acquisition & Retention Strategy
> Customer Experience
> Use of Customer Data & AI
> Digital Commerce & Omnichannel Capabilities

Stay tuned for the announcement and learn more about The Direct 60 here: https://bit.ly/3C0TGyF



adidas CB2 Express Logitech Eddie Bauer Bath & Body Works Mars, Incorporated Nike Michael Kors PVH PAIGE Roots Sperry SPANX UNIQLO USA Urban Outfitters UGG Vans YETI and more!

Which honoree on The Direct 60 list said it?The Lead is shining a light on 60 brand executives from any part of the D2C ...
09/09/2021

Which honoree on The Direct 60 list said it?

The Lead is shining a light on 60 brand executives from any part of the D2C value chain —marketing, digital, technology, merchandising, logistics, customer experience, supply chain or stores — with the unveiling of The Direct 60 list on September 14.

We asked these brand leaders a range of questions related to their direct-to-consumer business, such as “What does success look like to you?” We’ll share their responses, including this one from a leader at an established global fashion brand, in the days leading up to the announcement.

Learn more about The Direct 60, to be announced 9/14: https://bit.ly/3A3d1i7

The Lead Summit-Direct is where leaders from legacy and digital-first brands become great at direct-to-consumer.✔ Master...
09/03/2021

The Lead Summit-Direct is where leaders from legacy and digital-first brands become great at direct-to-consumer.

✔ Master the skills to compete in today’s increasingly direct-to-consumer world.
✔ Validate industry change, build D2C muscle, and calibrate your business for a direct-to-consumer future.
✔ Hear from 40+ executive innovators at the forefront of this movement.
✔ Learn about new opportunities and threats, discover your blind spots (and strengths), and lean into technology roadmaps and innovative approaches for competing in the increasingly direct-to-consumer world.
✔ Meet The Direct 60 honorees. Learn how leading executives are transforming legacy brands and rebuilding company infrastructure to set a roadmap for your own business’ success.

Join us on October 14th in person or online: https://bit.ly/2WMI1nG

Direct-to-Consumer is buzzy and cool. The term is now being used to incorrectly describe everything new and trendy in re...
08/30/2021

Direct-to-Consumer is buzzy and cool. The term is now being used to incorrectly describe everything new and trendy in retail. As we build The Direct 60 List, The Lead is nailing down the essence of the term, setting boundaries, and clearing up the most common misconceptions around the definition of D2C, starting with this one.
Read the full article here: http://ow.ly/4iKG50G14Hh

Foremost 50 Spotlight: StockX | Congratulations to for receiving the Challenger of the Year Award! We were so happy to ...
02/18/2020

Foremost 50 Spotlight: StockX | Congratulations to for receiving the Challenger of the Year Award! We were so happy to host , who accepted the award during The Lead Forum last month. Stay tuned for more info on our upcoming events! @ Four Seasons Hotel New York Downtown

The Lead Innovation Summit Agenda Topics are live! Click the link in bio to learn more. @ Williamsburg, Brooklyn
02/13/2020

The Lead Innovation Summit Agenda Topics are live! Click the link in bio to learn more. @ Williamsburg, Brooklyn

This Wednesday February 12th at 12:30 PM EST, The Lead will be presenting the Foremost 50 Insights Report Webinar in par...
02/10/2020

This Wednesday February 12th at 12:30 PM EST, The Lead will be presenting the Foremost 50 Insights Report Webinar in partnership with ! To register, click the link in bio @ New York

The Lead 2019-2020 Calendar of Events!
09/29/2019

The Lead 2019-2020 Calendar of Events!

The Leading 100 is officially here! The definitive source for technology start-ups driving innovation across the fashion...
05/26/2019

The Leading 100 is officially here! The definitive source for technology start-ups driving innovation across the fashion and retail industry! Link in bio to see the full list! 💫 @ New York, New York

AGENDA ANNOUNCED! Get to know some of our keynote speakers via link in bio! •Sandra Campos, CEO, •Anushka Salinas, CRO,...
05/26/2019

AGENDA ANNOUNCED! Get to know some of our keynote speakers via link in bio! •Sandra Campos, CEO, •Anushka Salinas, CRO, •Neil Parikh, Co-founder,
Learn from and connect with the thought leaders and risk takers shaping the fashion industry at The Lead Innovation Summit on July 9th & 10th! ✨ @ Williamsburg, Brooklyn

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