Make It Scotch is the consumer facing arm of QMS - the public body promoting the UK GI and PGI labelled Scotch Beef and Scotch Lamb brands in the UK and abroad respectively, and also promoting Scottish pork products under the Specially Selected Pork logo. Quality Meat Scotland (QMS) also helps the Scottish red meat sector improve its sustainability, efficiency and profitability and maximise its co
ntribution to Scotland's economy. They offer consumers in the UK and overseas the legal guarantee that the meat they buy has come from animals that have spent their whole lives being raised to some of the world’s strictest welfare standards. Quite simply, Scotch Beef, Scotch Lamb and Specially Selected Pork is meat at its very best.