UCLA San Fernando Valley Bruins

09/09/2026

Michael Kassan is the founder and CEO of 3C Ventures, a leading firm that accelerates clients’ growth through three core pillars: consulting, convening, and co-investing. Known for his uncanny ability to identify – and seize – growth opportunities across industries, Kassan is a trusted advisor to top executives in media, marketing, entertainment, and technology, helping to solve their most complex business challenges. He is frequently called upon as a keynote speaker and media commentator on the future of marketing and digital disruption.

Previously, Kassan founded MediaLink in 2003, a strategic advisory firm that became the go-to resource for Fortune 500 brands, media moguls, and technology pioneers. He has also held senior leadership roles, including President/COO of Initiative Media Worldwide, where he grew billings from $1.5 billion to over $10 billion. Earlier in his career, he was President and COO of International Video Entertainment (Artisan Entertainment).

Kassan is a lifelong philanthropist and community advocate and serves on several boards including the American Advertising Federation, Big Brothers Big Sisters of America, Ad Council, and the Paley Center for Media. Kassan is also a Trustee of the Whitney Museum of American Art. In 2019, he was inducted into the American Advertising Federation’s Hall of Fame.

Ezra Cooperstein is President of Night, a next-generation talent management and investment company representing many of the world’s leading digital creators. He has spent more than two decades building businesses at the forefront of the creator economy.

Cooperstein was the Founding CEO of Maker Studios, which became one of the defining companies of the early YouTube era and was later acquired by Disney. He subsequently served as President of Fullscreen and Rooster Teeth, helping lead another generation of digital media businesses.

At Night, Cooperstein works across talent, investing and company creation, helping creators transform audience and influence into enduring businesses and brands. His career has been built around a consistent thesis: as media shifts from institutions to individuals, creators will increasingly become founders, owners

09/03/2026

Alright Bruin alumni - get your tennis outfits and sneakers on and come learn to play the hottest new sport in town - PADEL. Trust me - it is WAY better than pickleball. People describe it as tennis meets squash. And yes, you can smash the ball off the walls.

We have arranged a great morning of padel that includes lessons/training (so if you have never played before - absolutely, no worries - Pura Padel has 3 great coaches that will teach us all how to play). The event is 16+ so your kids are welcome to come play!

After the lessons, we will try some game/open play and some live ball activities so that we all get plenty of court time.

We will have some great UCLA swag and giveaways, as well as strawberries and ch*****ne so that we can channel our inner Wimbledon dreams!

No padel required as we have partnered with Wilson Padels and they are providing padels for us all to use that day.

So come out and play padel with your fellow alumni while learning to play this amazing new sport that is taking over the US!

If you have never seen padel, there are a ton of great Youtube videos so that you can see all of the fun. The padel community is really vibrant and super fun – so come join us at 9:30 a.m.–12:30 p.m. on Oct 3rd, 2026, at Pura Padel in Sherman Oaks.

Pura Padel - Sherman Oaks
in the parking lot at the Westfield Mall
14006 Riverside Dr, Sherman Oaks, CA 91423

Pricing:
$50 supports more events like this in the Valley and includes all court fees, padel usage, balls, instruction, and snack & drinks; as well as some ch*****ne and strawberries! You will need to register and then submit payment via Zelle to play, but showing up to watch and feel out the sport is free! You can also register and pay on site.

08/28/2026

Join the UCLA San Fernando Valley Alumni Network, UCLA campus partners, and Bloomberg for an evening exploring the future of content, media, and entertainment.

The evening will bring together UCLA alumni, students, industry leaders, and emerging professionals for an exclusive reception and conversation at the intersection of storytelling, technology, and the rapidly evolving business landscape.

The program will feature a fireside conversation with Michael Kassan, UCLA alumnus and founder and CEO of 3C Ventures, followed by an audience Q&A and a panel discussion examining the future of content with leading voices from across the industry. The program will be moderated by Bloomberg, bringing a leading global business and media perspective to the conversation.

Michael Kassan is the founder and CEO of 3C Ventures, a premier strategic advisory firm driving growth and innovation at the intersection of media, marketing, and technology. A legendary industry dealmaker and Advertising Hall of Fame inductee, he brings decades of expertise in navigating digital disruption and connecting top brands with the next generation of storytelling and entertainment.

Guests will have the opportunity to connect, exchange ideas, and network with fellow Bruins and professionals shaping the next generation of media, entertainment, business, and technology.

Program:
• 6:00–7:00 PM — Reception, Food, Drinks & Networking
• 7:15–8:00 PM — Fireside Chat with Michael Kassan + Audience Q&A, moderated by Bloomberg
• 8:10–8:35 PM — The Future of Content Panel, moderated by Bloomberg
• 8:35–9:00 PM — Networking

08/28/2026

Alright Bruin alumni - get your tennis outfits and sneakers on and come learn to play the hottest new sport in town - PADEL. Trust me - it is WAY better than pickleball. People describe it as tennis meets squash. And yes, you can smash the ball off the walls.

We've arranged a great morning of padel that includes lessons/training (so if you have never played before - absolutely, no worries - Pura Padel has 3 great coaches that will teach us all how to play).

After the lessons, we'll try some game/open play and some live ball activities so that we all get plenty of court time.

We will have some great UCLA swag and giveaways, as well as strawberries and ch*****ne so that we can channel our inner Wimbledon dreams!

No padel required as we have partnered with Wilson Padels and they are providing padels for us all to use that day.

So come out and play padel with your fellow alumni while learning to play this amazing new sport that is taking over the US!

If you have never seen padel, there are a ton of great Youtube videos so that you can see all of the fun. The padel community is really vibrant and super fun – so come join us at 9:30 a.m.–12:30 p.m. on Oct 3rd, 2026, at Pura Padel in Sherman Oaks.

Pura Padel - Sherman Oaks
in the parking lot at the Westfield Mall
14006 Riverside Dr, Sherman Oaks, CA 91423

Pricing:
$50 supports more events like this in the Valley and includes all court fees, padel usage, balls, instruction, and snack & drinks; as well as some ch*****ne and strawberries.

08/22/2026

Hi Bruins, we're so excited to see you today! We're all ready at Woodley Park Section 1! 🐻🌳💙

08/09/2026

Join the San Fernando Valley Bruins and the UCLA Mixed Alumni Association UCLA Mixed Alumni Association on Saturday, August 22 starting at 9 A.M. in Woodley Park for our New Bruin Send-off Celebration, where you'll meet other incoming students, families, and alumni.

Send-offs are filled with Bruin pride and the beginning of lifelong friendships and lasting memories. Wherever you are, send-offs are the perfect way to find your UCLA community before you begin your Bruin journey. Start building your network near you! For questions in advance of the event, contact the Future Bruin Initiatives at [email protected].

Woodley Park
6350 Woodley Ave
Van Nuys, CA 91436

07/03/2026

The weather is heating up, and you're invited to our fundraising pool party for the UCLA Alumni San Fernando Valley Network! Grab your towels, sunscreen, hats, and sunglasses and join us on Saturday, July 18, from 2–7 p.m. for some good poolside vibes! 💙☀️🐻

For $30 per person, food includes cheeseburgers, hot dogs, grilled corn, tater tots, chips & dips, fruits, cookies, and more, plus drinks (alcoholic & non-alcoholic). There's ample parking in the area. Carpooling or Uber/Lyft is encouraged if drinking.

Contact: Harold Sarmiento
Email: [email protected]
Phone: 310-903-9770
Location: 10260 Calvin Avenue, Northridge, CA 91324

RSVP: https://partiful.com/e/Gg9JYxgcSBONNeHfLLut

Please pay via Zelle at [email protected]

07/02/2026

Exclusive Bruin opportunity: Music Industry Program for San Fernando Valley youth!

HMA is a free educational program serving under-resourced youth ages 12-17 in the San Fernando Valley, offering hands-on music and music business education led by industry professionals. From studio sessions to music marketing to music finance to live performances, Hopeless Music Academy is all about providing access, expanding career opportunities, and a safe fun space for students to create, learn, connect, and grow through music!

Our upcoming Summer Program on July 14th-17th is now accepting applications! Learn more through the link solo.to/hopelessmusicacademy or text 323-230-3363

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Programa de la Industria Musical para jóvenes del Valle de San Fernando!

HMA es un programa educativo gratuito que sirve a jóvenes de recursos limitados de 12 a 17 años en el Valle de San Fernando, ofreciendo educación práctica en música y negocios de la música dirigida por profesionales de la industria. Desde sesiones de estudio hasta marketing musical, finanzas de la música y presentaciones en vivo, Hopeless Music Academy se dedica a brindar acceso, expandir oportunidades profesionales y ofrecer un espacio seguro y divertido para que los estudiantes creen, aprendan, se conecten y crezcan a través de la música!

Nuestro próximo Programa de Verano del 14 al 17 de julio ya está aceptando solicitudes! Aprende más a través del enlace solo.to/hopelessmusicacademy o envía un texto al 323-230-3363

06/04/2026

The Big Ten Club of Southern California is hosting a night at Angel's Stadium.

Big Ten Club + Friends!

Join us in Anaheim for this baseball outing!
First pitch: 6:38p
First 25,000 fans: receive a free patriotic hat
Enjoy post game fireworks 🎆

Seating:
Sect. 128: $50
Sect. 229: $30

Deadline to buy: June 10

Email [email protected] to secure your seats!

06/01/2026

Join the San Fernando Valley Bruins on Zoom at 7:00 p.m. on Tuesday, June 16 for our second book club event of the year! We will be reading "Island Queen" by Vanessa Riley. A remarkable, sweeping historical novel based on the incredible true life story of Dorothy Kirwan Thomas, a free woman of color who rose from slavery to become one of the wealthiest and most powerful landowners in the colonial West Indies.

RSVP at https://alumni.ucla.edu/event/san-fernando-valley-network-book-club-2/