SenovvA

05/13/2026

What happens when a feeling transforms a room.

05/05/2026

Dave and the SenovvA team feel that in a room full of people, something happens that you don’t see, when it’s built on story and emotion it doesn’t just create an event. It creates a moment that moves people to feel, connect and walk out different than they walked in.

04/21/2026

Connection is everything, especially in today’s world where we’re constantly bombarded by messages.

Story is what brings us together. The real power of it, the way it truly moves people is when we feel it collectively, when the whole room feels it at the same time.

Please share a story about what inspired you at an event.

04/14/2026

For the entire team at SenovvA we don’t just use story in our events, we build everything around it.

Why?

Because emotion is the gateway to the mind and story is what makes people feel something real enough to actually take action.

04/09/2026

04/07/2026

This week, Keith talks about connecting face to face. It’s in his nature, he loves meeting with people, sitting down and truly connecting. He feels that human connection in any setting, especially in live events, creates a feeling that brings an entire room together.

Would love to hear at what event you’ve ever felt that way.

03/27/2026

The Oscars this year were incredible, with so much amazing talent on display. But for us, it’s really about the people behind it like Dave Taylor in his 37th year and Frank McMinn in his 34th, alongside an incredible team whose passion and dedication are what truly bring every moment to life.

If you want to know more of what we do behind the scenes. See the interview with Dave Taylor for Live Design.

https://www.livedesignonline.com/news/oscars-behind-screens-senovva

03/26/2026

Dave Taylor, vice president/executive producer at Los Angeles-based Senovva, takes us behind the screens at the 98th Academy Awards, | Senovva has provided all of the LED screen systems and projection systems for the Oscars since the company was founded in 2006, under the watchful eye of VP/executiv...

03/25/2026

Your audience will forget most of what was said at your last event. But they’ll never forget how it made them feel.

That’s the difference between a traditional event and one people actually remember. And it starts with one thing most events skip: a story arc.

Every great event moves through three emotional beats. It opens with tension — something your audience feels, not just hears. Builds through the middle as belief shifts and energy rises. Then lands with a resolution that moves people to act.
Tension. Build. Resolution. That’s the blueprint for any event that drives action.

Drop a comment if you’ve ever left an event thinking “great content… but so what?”

03/18/2026

In this post, Keith shares his thoughts on what’s happening in our brains during a live event and how being together in a shared space impacts us. His passion for storytelling and what unfolds on a live stage shows how powerful those moments can be and why they stay with us.

03/11/2026

In this week’s video, Dave talks about how real connection happens before, during and after the event and why engaging your audience at every stage is what turns an event into a lasting experience.