06/11/2026
Jon Acuff put words to something I’ve been learning over the last few years.
Not every headline deserves my outrage. Not every controversy requires my opinion. Not every online battle is mine to fight.
I’d rather spend my emotional energy on my faith, my family, my health, and the people and causes close to home where I can actually make a difference.
Being informed is important. Being consumed isn’t.
Thanks, Jon Acuff, for the reminder that sometimes wisdom looks like strategic apathy.
I don’t care that the Chicago Bears are moving to Indiana.
I don’t live in Chicago.
I don’t live in Indiana.
I don’t vote there, pay taxes there, or feel the impact of a single decision any politician or owner makes in either place.
I practice Strategic Apathy.
So does every successful person I’ve ever met.
The internet runs on your attention, and the fastest way to grab it is to make you upset.
Anger, offense, fear — perfect shortcuts straight to your heart.
Celebrity scandals.
Politics in states you don’t vote in.
Teams you’ve never cheered for.
Every headline entangles you.
I don’t engage.
“Wait, don’t you want to be well informed?”
Sure. But what did you do with all that information?
Donate money?
Volunteer?
Read six books on the root causes?
Or did you just wallow in the dopamine distraction?
I used to wallow. What a waste of time, creativity, and energy that was.
Now I employ Strategic Apathy.
I super care about my health, my family, my company, my neighbors, and my missions — the orphanage in Kenya, the camp in North Carolina, the non-profit in Tennessee.
Everything else I ignore, the way NBA players should ignore rap careers.
Eminem can’t dunk. You can’t rap. Stop it.
I don’t have the mental energy for the tax implications of a football team crossing state lines.
I checked with my financial advisor. He said it won’t change my retirement.
Turns out, like most things the internet yells about …
it doesn’t matter.
Strategic Apathy for the win.
Jon Acuff
Frank Nance