Amber Burton Alfred, Political and Government Relations Strategist

06/17/2020

Come hear Dr. Annie Johnson Benifield, VP of Voter Services, discuss Voter Registration during COVID-19 this Thursday 10:30am-11:30am at our virtual In the Loop Meeting.

Email Linda Cantu at [email protected] and she'll provide you with the Zoom link!

01/25/2019

One of the most difficult things I have ever done was write my personal statement for law school. I only had two pages to fit in almost 30 years of living and working. My personal statement was the only way I could show-off my personal brand and showcase the highlights of my life that would make me an attractive law student.

Similarly, when running for office your personal brand is just as important. You have approximately 30 seconds to connect with voters. Social media is one of the most cost-effective methods to build your brand and build your supporters.

BUT FIRST.... Please invest time and money into your personal branding.

- Do get professional head shots
- Do get action photos showcasing why you will be the best (insert office) they have ever seen
- Do have a professional logo created
- Do pay to have a professional website created, unless you happen to also be a web designer.

- DO NOT use selfies as your "political" photo
- DO NOT use pictures of you at questionable parties (no blackface photos please)
- DO NOT get your family member, random people on Fiverr or some other "hook-up" to create your logo
- DO NOT go the cheap route and forego having a website.

*Disclaimer, this is not an exhaustive list of what you need to look the part and standout from the crowd. This is just free game.

01/02/2019

09/10/2017

"Well-known pundit James Carville, for one, worked as a litigator, high school teacher and military service member before running President Clinton's winning 1992 campaign. "It's a street-smart business," says Schmidt, McCain's aide."

By AnnaPrior 1. We handle CEO-worthy budgets... While it's been growing for decades, campaign spending is set to reach new heights this year. In 2000, President George W. Bush broke records, raising $100 million before the primaries. But that's a drop in the bucket compared with the hefty $1.8 billi...

07/05/2017

An engaged donor who is generous. Yay! And yet she has ridiculous capacity. Here's an upgrade strategy.

07/04/2017

06/12/2017

Take note!

Ms. Gund has asked other collectors to help champion her social cause, which she has seeded with $100 million of the proceeds from the sale.

05/13/2017

Thank you notes are a critical part of fundraising for nonprofits. Here are 4 tips that will get you thank you notes for your thank you notes.

04/27/2017

Leading a nonprofit can feel completely overwhelming. It helps to have a clear roadmap. Here are the 5 pillars that every thriving nonprofit focuses on.

04/23/2017

The foundation's revolutionary approach lets those in need determine how the funds are spent

04/12/2017

Gala season is upon us, can't afford to have a gala, check out these 10 tips for a successful small fundraiser!

Small donor events build relationships that blossom. Here are my 10 rules for a successful small fundraiser.