The Girard Police Department has an interest in engaging, informing, and cultivating its stakeholder audience using traditional as well as new media. Social media has become one of the main channels of communication for many and is an excellent communication tool for public organizations. By leveraging social media as a primary communication tool, we are engaging our customers on their terms and s
upporting our business goals. Communication informs, educates, listens, and responds. Sharing information from other agencies, individuals, businesses or organizations can help the public better understand the issues, influences, concerns, challenges, and opportunities before us as a public entity. Sharing our own original content personalizes our messages and demonstrates our “social persona.” In social media, there are appropriate occasions for both original and shared content. Everything we do on social media ties back to our brand and the membership we serve. We use social media for:
· Organizational press releases, announcements, media information, event information, photos, job opportunities, and resources. We do not share or post:
· Political advocacy information (endorsements) or crude, rude, offensive, or derogatory statements. Public Records Law:
Agency social media sites are subject to applicable public records laws. Any content maintained in a social media format related to agency business, including communication posted by the Agency and communication received from citizens, is a public record. The Department maintaining the site is responsible for responding completely and accurately to any public records request for social media content.
