KPCTA is dedicated to develop the potential of Khyber Pakhtunkhwa (formerly NWFP) in Pakistan as a tourist friendly destination and to deepening visitors understanding of the region while bringing new economic development to the province and promotingthe rich culture of the province. KPCTA seeks to make the province’s culture and history accessible and understandable to a diverse public to foster a sense of identity, place and pride for the people. KPCTA mission is to provide an enabling environment for the economic growth and sustainable development of the tourism sector in Khyber Pakhtunkhwa, through the formulation and administration of policies and plans to regulate the tourism sectors. KPCTA aims to make Khyber-Pakhtunkhwa as the most preferred tourist destination. KPCTA has been assigned to promote the culture and develop the tourism industry of the province by involving both the private and public sectors, fully protect and preserve the culture, arts, history, heritage – both tangible & intangible, traditions, environment and biodiversity of the target areas and to develop the socio-economic conditions of the people and areas having tourism potential. KPCTA also aim to gradually and systematically identify and develop all the existing and potential areas for attracting domestic and international tourists.
