muse group asia

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muse group asia

A Creative Marketing Agency, Specializing in Sports & Entertainment.

A Creative Marketing Agency, Specializing in Sports & Entertainment

We Conceptualize, Cultivate and Execute Effective Marketing and Media Blueprints For Our Clients - Commercial Brands, Media Platforms, Government Agencies and Rights Holders. Delivering Unique & Winning Strategies via Consultancy, Partnership, Licensing, Above and Below-the-Line Activation.

5 Years Young But Don’t be Fooled by our Youthful Mien - We Punch Well-Above Our Weight Category and We Always Aim to Impress.

04/09/2025

What an incredible day at Tourism Pahang KOM Genting Highlands 2025! 🚴‍♂️✨

On 3 September, cyclists from across Malaysia and beyond gathered for the first-ever amateur cycling race up Malaysia’s iconic highlands. From the rolling start in Bentong to the grueling climb to Resorts World Genting, riders pushed their limits against the legendary 2,457m ascent — and the atmosphere was electric from start to finish.

Organized by MUSE Group Asia, with Tourism Pahang as Title Sponsor, and proudly supported by Resorts World Genting as the Official Venue Partner, the event brought together passionate cyclists, supporters, and the local community for an unforgettable celebration of endurance and spirit.

A huge thank you to all the riders, partners, and fans who made this historic race possible. You turned Tourism Pahang KOM Genting Highlands into a day to remember!

15/08/2025

What a day at the MONOPOLY Run Malaysia 2025!

On 2 August, the Elmina Lakeside Mall @ City of Elmina, Shah Alam transformed into a vibrant, life-sized MONOPOLY board as participants raced, strategized, and traded their way through an unforgettable adventure.

Organized by MUSE Group Asia, in collaboration with Fenix Nuvo, and proudly presented by Sime Darby Property, the event brought together families, friends, and game lovers for a day filled with energy, laughter, and friendly competition.

A huge thank you to everyone who took part! Your enthusiasm made the experience truly special.

23/07/2025

MUSE Group Asia proudly presents KOM Genting Highlands 2025

This 3 September 2025, we’re bringing cyclists to the legendary slopes of Genting Highlands for Malaysia’s first-ever amateur cycling event on this iconic climb — a historic milestone for the local cycling scene.

We are honoured to be entrusted with this opportunity, a true testament to our experience in sports event management and our vision to elevate cycling in the region. At MUSE Group Asia, we are committed to creating positive, memorable experiences for every rider and setting the benchmark for amateur cycling events in Malaysia.

KOM Genting Highlands is more than a race — it’s a celebration of endurance, passion, and the power of community.

Let the mountain decide.
🚲 Register now at www.komgentinghighlands.com

27/05/2025

Don’t miss your chance to participate at Viper Challenge Johor, this 23–24 Aug 2025, proudly hosted by MUSE Group Asia.

Register now at viperchallenge.com

26/02/2025

MUSE Group Asia, in collaboration with Fenix Nuvo, proudly presents The MONOPOLY Run Malaysia 2025!

Join us on 2 August 2025 at City of Elmina, Shah Alam, for a thrilling race inspired by the world’s favorite board game.

01/11/2024

In collaboration with Fenix Nuvo, MUSE Group Asia successfully organized the highly anticipated Transformers Night Run 2024, which took place on 19 October 2024 at Dataran Wawasan, Putrajaya, gathering 8,500+ participants for this inaugural event.

We look forward to welcoming you again for the thrilling battles between the Autobots and Decepticons!

07/05/2024

MUSE successfully hosted its inaugural L'Étape Melaka event on May 5, 2024, drawing 3,358 participants.

Anticipation is building for what lies ahead in the rest of 2024, and the incoming 2025!

28/03/2024

MUSE Group, the sole licensee for the Tokyo Auto Salon, cordially announces the forthcoming Malaysian edition of the Tokyo Auto Salon, scheduled to take place from the 8th to the 10th of November 2024 at MITEC KL.

09/02/2024

Sending warm wishes for a joyful, secure, and flourishing Year of the Dragon to all our friends, supporters, and partners.

May the year ahead, 2024, bring us all greater kindness and prosperity.

13/12/2023

Join the biggest cycling event as MUSE Group Asia proudly presents L'Étape Malaysia by Tour de France, debuting in Melaka in early 2024.

Now entering its third year, L'Étape Malaysia is set to reach new heights in 2024, promising a BIGGER and MORE THRILLING EXPERIENCE for all cycling enthusiasts!

Get ready for the ride of a lifetime. 🚲

Address

A1-10-5, Arcoris Business Suites, Jalan Kiara, Mont Kiara
Kuala Lumpur
50480

Telephone

+66(0) 2661-8490-2

Website

http://www.musegroup.asia/

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