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ICONE Program Cambodia

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ICONE Program Cambodia

The ICONE project aims to improve the competitiveness of
Cambodian companies Key activities under such area of interventions comprise of:
1. and
3.

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) implements the Improved Competitiveness of National Enterprises Programme (ICONE) on behalf of the German Federal Ministry of Economic Cooperation and Development (BMZ) with The Council for the Development of Cambodia (CDC) as the key executing partner. The program focuses on providing technical assistance to enhance the competitive

ness of the Cambodian economy that is increasingly interconnected and to the dynamic of its market. With the objective mentioned above, the program involves multifaceted interventions including improving the business opportunity and operation of local companies, integrating technological and digital solutions for innovation, and fostering public-private partnership. Capacitating provincial administration to actively promote the economy (investment promotion, and digital economy)
2. Support promotional actors in strengthening services and products to improve the competitiveness of local enterprises (training, coaching, and consultancy, etc.) Strengthen the capacity of the local companies to employ modern technologies and digital solutions.

30/10/2025

[English below]
សិក្ខាសាលា “ESG+D – ការលើកកម្ពស់សិទ្ធិ និងការបង្កើនភាពអង់អាចផ្នែកសេដ្ឋកិច្ចរបស់ស្ត្រី និងអនាគតនៃការងារអង្គការសង្គមស៊ីវិលនៅកម្ពុជា” ដែលក្រោមអធិបតីភាព លោកជំទាវបណ្ឌិត គ្រី ណាលីស រដ្ឋលេខាធិការក្រសួងកិច្ចការនារី បានប្រមូលផ្ដុំថ្នាក់ដឹកនាំសង្គមស៊ីវិល រដ្ឋាភិបាល និងវិស័យឯកជនប្រមាណ ៩០នាក់ មកជួបពិភាក្សាគ្នាអំពីការរៀបចំយុទ្ធសាស្ដ្រសម្រាប់អនាគតក្នុងនាមជាអង្គការសង្គមស៊ីវិល។ 🤝🌿
ដោយផ្តោតលើសារៈសំខាន់នៃ ESG+D (បរិស្ថាន សង្គម អភិបាលកិច្ច និងការផ្លាស់ប្តូរឌីជីថល) ឯកអគ្គរដ្ឋទូតអាល្លឺម៉ង់ Stefan Messerer បានចែករំលែកថា "ESG+D មិនមែនគ្រាន់តែជាក្របខណ្ឌបច្ចេកទេសប៉ុណ្ណោះទេ ប៉ុន្តែជាផ្នត់គំនិតថ្មីសម្រាប់ចីរភាព និងការបង្កើតថ្មី ដែលអាចជួយឱ្យអង្គការសង្គមស៊ីវិលកម្ពុជានៅតែរឹងមាំ ចាំបាច់ និងមានឥទ្ធិពល។"
យើងសូមថ្លែងអំណរគុណយ៉ាងជ្រាលជ្រៅចំពោះអ្នកចូលរួមទាំងអស់ វាគ្មិន និងអ្នកសហការរៀបចំកម្មវិធី អង្គការ GIZ និងអង្គការ CCC ដែលបានធ្វើឱ្យសិក្ខាសាលានេះទទួលបានជោគជ័យ និងដែលបានយកចិត្តទុកដាក់ឥតឈប់ឈរក្នុងការពង្រឹងអំណាចសង្គមស៊ីវិលកម្ពុជា។ 👏🇰🇭

រូបថតដោយអង្គការ CCC

The “ESG+D – Women’s Economic Empowerment and Future of CSO Work in Cambodia” workshop, presided over by H.E. Dr. Kry Nallis, Secretary of State of the Ministry of Women’s Affairs, brought together around 90 leaders from civil society, government, and the private sector to engage in discussions about how to strategically prepare for the future as a civil society organization. 🤝🌿
Focusing on the importance of ESG+D (Environmental, Social, Governance & Digital Transformation), German Ambassador Stefan Messerer shared: “ESG+D is not just a technical framework, but a new mindset for sustainability and innovation, that can help Cambodia’s CSOs remain strong, relevant, and impactful.”
A special thanks to all participants, speakers, and the co-organizers GIZ and CCC for making this workshop a success and for their ongoing dedication to the empowerment of Cambodian civil society. 👏🇰🇭

Photos by CCC

16/10/2025

🚀 From Data to Decisions: ICONE Completes Advanced Market Research Workshop!

The Improved Competitiveness of National Enterprises (ICONE) program, implemented by GIZ, is proud to announce the successful completion of our advanced, two-day workshop: 🎯 "Market Insight Development, GTM Strategy & ROI". This follow-up training was held in Siem Reap Province on October 9th and 10th, 2025.

Building on the fundamentals of market research, 💻 this workshop took our partner enterprises to the next level, focusing on transforming raw data into powerful business strategy. Our commitment is to foster deep, practical skills that drive real-world competitiveness.

Participants engaged in hands-on sessions to master:
✅ Data Analysis & Insight Generation: Applying step-by-step data cleaning methods and translating data into actionable insights.
✅ Go-to-Market (GTM) Strategy: Developing a clear GTM strategy by defining segments, value propositions, and channels aligned with customer insights.
✅ Financial Planning & Measurement: Building a marketing budget linked to GTM activities and calculating Return on Investment (ROI) and KPIs to measure impact.

A special thank you to our expert trainers, Ms. Ty Ratana and Ms. Loem Lida, for guiding the participants through this intensive and highly practical curriculum.

By equipping businesses with the skills to develop, budget, and measure their market strategies, ICONE is empowering them to make smarter, data-driven decisions for sustainable growth.

10/09/2025

Shaping the future of Cambodian tourism! 🌏 We were thrilled to host the publication event for our "Cambodia's Tourism Insights Study 2024" in Siem Reap Province. This study, a key effort by GIZ ICONE, is packed with actionable data and recommendations to drive business growth, refine destination perception, and promote regional integration.

The event featured a presentation of the study's key results by our experts, Marie Hoffmann and Nikolas Hatz. It was a great opportunity to bring together key stakeholders and officially hand over the study to the Siem Reap Provincial Governor. The day also included welcome remarks from Dr. Stefan Hanselmann, Director of GIZ ICONE, and an introduction to tour operators from our Tourism Support Package.

We are excited about the possibilities this research presents and look forward to working with our partners to implement these strategic pillars for the sustained growth of Cambodian tourism. 📈

08/09/2025

We're thrilled to officially launch the GIZ ICONE Capital Catalyst Program - Cohort II! 🚀 On Wednesday, August 13th, 2025, we hosted a successful onboarding workshop for Phase 1 at Phum Traing Restaurant. The agenda was packed with valuable insights.

Participants heard a welcoming keynote from Mrs. Marie Hoffmann-Kemeza, the Component Leader of the ICONE Program. We also had a deep dive into the program's three phases led by Hassan Hajam and Kimhin Sun. This program is an intensive, hands-on coaching journey designed to help enterprises build a stronger financial future and attract investors.

Our objective is to help Cambodian enterprises operate competitively in a dynamic market. We're excited to work with all the participating companies to help them become investment-ready and unlock new growth opportunities. 📈

06/09/2025

Day 2: Ready for Action! 🚀

We wrapped up our two-day workshop for the new cohort of I4D Marketing interns with a strong focus on practical skills.

The day was all about bringing marketing strategies to life:

📱 Mastering Mobile Photography: We learned how to create stunning visuals for social media using just our smartphones.
✍️ Writing with Impact: We developed skills to craft compelling copy that captures attention and drives engagement.
🗣️ Confident Communication: Our interns practiced their presentation and pitching skills, preparing them to confidently engage with our partner companies.

This training has empowered our interns to not only plan marketing strategies but also execute them effectively. They are now fully equipped to help our partner SMEs improve their competitiveness and achieve their business goals.

A big thank you to our incredible speakers for sharing their expertise! 🙏

05/09/2025

Equipping our I4D Marketing Interns for success! ✨

We recently hosted a two-day workshop to empower our new cohort of I4D Marketing interns, preparing them to support our partner SMEs. 🚀

The training covered the full scope of a successful marketing project, from the initial consultation to the final presentation. On this first day, the interns learned how to:

🤝 Conduct a thorough client consultation to define project objectives.
🗺️ Develop a comprehensive marketing proposal and roadmap.
🎨 Master essential tools like Canva for content creation and AI-powered platforms for efficiency.
🗓️ Create a robust 90-day marketing plan tailored to a company's specific needs.

This intensive training ensures our interns are not only skilled in marketing but also excel in project management and client communication. They are now ready to make a significant impact on our portfolio of Cambodian enterprises, helping them become more competitive in the market. 📈

A huge thanks to our dedicated team and speakers for making this possible! 🙏

Address

Cheas Road
Siem Reap
17355

Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+85563761931

Website

https://proudlycambodian.com/

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Together for the development of MSMEs in Cambodia

The Micro, Small, and Medium Enterprises Development Program (MSME) is jointly supported by Cambodia's Ministry of Industry and Handicraft (MIH) and the Ministry of Economic Cooperation and Development (BMZ) of Germany and implemented by the German Development Cooperation Agency (GIZ) with an aim to foster high growth potential for the MSMEs in Cambodia.