Visit Atami

Visit Atami Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Visit Atami, Public & Government Service, .

📍Official Atami Tourism Bureau
✨Discover Atami, Shizuoka - Japan's seaside gem🌊♨
Hot springs l Culture l Nature l Hidden treasures

A New Symbol for AtamiWe are pleased to introduce our new logo, inspired by the Japanese character for "熱（heat）."The des...
11/06/2026

A New Symbol for Atami

We are pleased to introduce our new logo, inspired by the Japanese character for "熱（heat）."

The design reflects the spirit of Atami — a town shaped by its hot springs and surrounded by the sea and mountains, where fireworks, culture, and tradition come together.

With this new symbol, we look forward to sharing the unique charm of Atami with people around the world.

08/06/2026

Blooming by the Sea 💜

The Atami Jacaranda Festival is on until June 14!

Known as one of the world’s rarest flowering trees, the jacaranda transforms Atami’s waterfront into a vibrant purple promenade for a limited time each year.

Take a stroll along the coast, enjoy the ocean breeze, and experience one of Atami’s most beautiful early-summer traditions.

📍 Jacaranda Promenade, Atami
📅 Until June 14
🌊 Seaside views & purple blooms
♨️ Perfect to combine with an Atami hot spring getaway

Only a few days left—don’t miss this seasonal spectacle!

24/05/2026

🌙✨ ATAMISM – Explore Atami After Dark ✨🍸

Spend a special evening in Atami’s charming Itokawa district with ATAMISM, a one-night bar hopping event featuring local restaurants, drinks, and the unique atmosphere of Atami at night.

Walk freely through the illuminated riverside streets, stop by participating venues, and enjoy delicious local specialties along the way.

🍹 How to join

① Start at the drink booth on Itokawa Shin-Yanagi Bridge
Purchase the original ATAMISM drink for ¥500 and receive your wristband.

② Visit participating shops
Show your wristband and enjoy:
✔ 1 Suntory drink
✔ 1 ATAMISM special menu item
💴 ¥1,000 per venue

③ Hop to the next spot
Each venue offers a different taste and atmosphere—from oyster bar and French-style obanzai to yakiniku and local souvenirs.

📍 Itokawa Shin-Yanagi Bridge, Atami
📅 Saturday, May 30, 2026
⏰ 5:00 PM – 9:00 PM

🍽 Participating shops:
• Kagiya Oyster Bar
• Marunowa
• Ihachi
• Enju
• Daiichirou
• SUMI
• Yorunoatami
• Gyutan Ichie

Experience Atami’s vibrant nightlife, discover local favorites, and enjoy a different side of the city by the river.

See you in Atami 🌙✨



23/05/2026

🎆 Tomorrow: Atami Seaside Fireworks Festival! 🌊✨

See Atami from above with this special FPV drone view —
where the ocean, city lights, and fireworks come together in one unforgettable night.

One of Atami’s most iconic events returns tomorrow, May 24.

📍 Atami Bay
🗓️ May 24, 2026
🕗 8:20 PM – 8:40 PM

Enjoy the reflections on the sea, the sound echoing through the bay,
and a spectacular fireworks show surrounded by mountains and ocean.

Make your spring night in Atami unforgettable ✨

▼ More travel tips & events


02/05/2026

Spring in Himenosawa Park is full of color and energy. 🌿🌸
Surrounded by fresh greenery, clear blue skies, and seasonal flowers, this beautiful park offers one of the best ways to experience spring in Atami.

As the azaleas begin to bloom, the scenery becomes even more vibrant—making it a perfect spot for a relaxing walk, nature photography, or simply enjoying the peaceful atmosphere. ✨

Save this for your next trip to Atami
📍Follow for more hidden spots in Atami 💚

3 Must-See Events in Atami This Season 🎆🌿🍺Think Atami is just about hot springs?Think again. Here’s what’s happening now...
25/04/2026

3 Must-See Events in Atami This Season 🎆🌿🍺

Think Atami is just about hot springs?
Think again. Here’s what’s happening now 👇

🎆 Fireworks Festival
Atami’s iconic fireworks light up the ocean sky.
One of the few places in Japan where you can enjoy fireworks all year round.
Next dates: April 26 & May 24

🌿🎏 Azalea & Carp Streamer Festival
At Himenosawa Park, around 60,000 azaleas bloom across the hills,
while 160 colorful carp streamers dance in the sky.
April 18 – May 6 | Free entry

🍺 Atami Beer Festival
Enjoy local food, fresh seafood, and cold beer by the ocean.
Live music, street food, and a vibrant local atmosphere.
May 3 – May 5 | Free entry

Plan your Atami getaway around these events ✨
Save this for later



This is how you spend a night in Atami 🌙✨Not just a place to stay —but a place to experience.ATAMI NIGHT BASE launches o...
24/04/2026

This is how you spend a night in Atami 🌙✨

Not just a place to stay —
but a place to experience.

ATAMI NIGHT BASE launches on April 1.

🎆 Hold fireworks by the ocean
🎐 Try yo-yo fishing, a classic Japanese festival game
🏮 Play traditional games at Atami Night Base
🍹 Enjoy relaxed night vibes with local treats

From glowing city lights to small, joyful moments —
every night here feels a little special.

⸻

📍 11-6 Ginza-cho, Atami City, Shizuoka 413-0013
🕒 6:00 PM – 9:00 PM

⸻

👉 Save this for your Japan itinerary
👉 Follow us for more local experiences

⸻

More than just hot springs. Discover Atami at night.

⸻

24/04/2026

Think spring ends when the cherry blossoms are gone?
Think again. 🌿
Right now, Atami is glowing with fresh greenery—
a season that’s just as beautiful, if not more.
Come and soak it in.

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