14/11/2025
Krishi Branding Centre, SKUAST-Jammu Advances Agripreneurship through Strategic Training on Sustainable RBSH Models under HADP
Furthering its commitment to strengthening the entrepreneurial ecosystem and empowering rural communities across Jammu and Kashmir, the Krishi Branding Centre (KBC), SKUAST-J ABI Foundation, successfully conducted a three-day training programme on “Strategic Tools & Planning Methodologies for Ensuring the Success and Sustainability of RBSH Models via Farmer Engagement” from 12th to 14th November 2025. The programme was organized under the Holistic Agriculture Development Programme (HADP), Project No. 4 – Strengthening Agricultural Marketing in the UT of J&K.
The training was held under the visionary leadership of Prof. B. N. Tripathi, Hon’ble Vice Chancellor, SKUAST-Jammu, and the dynamic guidance of Prof. Jyoti Kachroo, Principal Investigator (Project No. 4) and Director, SKUAST-J ABI Foundation.
The initiative featured enriching sessions delivered by experts from premier national institutions including NABARD, ICAR, AGMARK and the Directorate of Marketing and Inspection.These sessions provided practical insights into business incubation, value chain integration, certification protocols, and sustainable agribusiness strategies. Participants also visited SKUAST-Jammu’s Seed Processing Unit and Farming System Research Centre, where they gained firsthand exposure to enterprise operations, post-harvest management and product diversification.
A key highlight of the programme was the signing of three Memorandum of Agreement (MoAs) between the Krishi Branding Centre and participating agripreneurs. These agreements aim to extend support in branding, packaging development, certification preparedness, and establishing market linkages—an important step toward developing market-ready agri-brands under HADP.
The Krishi Branding Centre, SKUAST-Jammu continues to play a crucial role in promoting agripreneurship, stimulating innovation, and advancing a sustainable agribusiness ecosystem under the Holistic Agriculture Development Programme.