06/08/2026
Ever wondered how easy it would be for a third party to influence what an AI Chatbot tells you?
Well Time Magazine is publishing webpages designed for AI crawlers, potentially influencing what ChatGPT and Claude tell millions of users. These pages can also feed AI specific adverts meaning that if users ask about products and services the result may be influenced by the adverts. It's unclear how widespread this is beyond Time Magazine, but we can expect it to become increasingly common.
One obvious issue is whether malign actors such as hostile states could use similar tactics to influence what Chatbots tell us.
Brands are already paying to influence what chatbots say about them