Carol Deveney

Carol Deveney Hi, if we haven't met before, I'm Carol Deveney. I also help entrepreneurs also sell to businesses and corporate organisations.

I am the Managing Director of a project consulting and training business with clients who are major corporates across 3 continents. I help corporate clients get access to the skillsets they need from entrepreneurs and I help entrepreneurs get in front of and get contracts with businesses and large corporate organisations.

30/05/2026

One of the things I see time and time again is how much hesitation comes up when people sit down to write a proposal.

Not because they don’t know what they do, but because they are not sure how to present it in a way that feels appropriate for a corporate or government setting.

That uncertainty shows up very quickly.

What this proposal letter template does is remove that layer of doubt.

It gives you a structure that allows you to feel confident that what you are submitting is professional, clear and aligned with what larger organisations expect to see.

It also saves you a significant amount of time.

Instead of starting from scratch each time, you are working from something that is already built with the right flow, so you can focus on your offer rather than worrying about how to format it.

You can add your branding easily, tailor it to the opportunity in front of you, and know that what you are putting forward has already been tried and tested in the corporate space.

And that changes how you show up.

You are no longer second guessing what you are sending.

You are submitting something that you trust.

👉 If you want to use the same structure, you can get it here:
https://www.caroldeveney.com/ProposalLetter

A lot of proposals fall down in the same place, and it’s not usually the quality of the work being offered.It’s the way ...
28/05/2026

A lot of proposals fall down in the same place, and it’s not usually the quality of the work being offered.

It’s the way it’s explained.

When a corporate or public sector buyer reads a proposal, they are not just deciding for themselves. In most cases, they need to take that information and pass it on to someone else, whether that is a manager, a panel, or a procurement team.

If what you are offering isn’t clear enough to be understood quickly and explained easily, it becomes harder for them to move it forward.

That is often where things stall.

Not because the idea wasn’t right, but because it created too much work for the person reviewing it.

A good proposal removes that friction. It makes the decision feel straightforward, because everything is clear, structured, and easy to follow.

That is what helps reduce perceived risk and makes it easier for someone to say yes.

That is exactly why I created the proposal letter template, to give you a simple structure that helps you present what you do in a way that makes sense to a corporate buyer.

👉 You can get it here:
https://www.caroldeveney.com/ProposalLetter

If you are serious about working with corporate or government clients, your LinkedIn profile cannot be an afterthought.I...
26/05/2026

If you are serious about working with corporate or government clients, your LinkedIn profile cannot be an afterthought.

It is one of the first places people will go when your name is mentioned, when your proposal lands, or when someone internally is asked to check you out.

And they will check you out.

Not in a complicated way, just in a very practical one.

They are looking to understand who you are, what you do, and if you look like someone they can trust to deliver.

What I often see is people putting a lot of effort into their offer, their pricing, and even their proposals, but their LinkedIn profile does not reflect any of that.

There is a gap between what they say they do and what a buyer can actually see.

That gap creates doubt.

This is not about trying to look more corporate.

It is about making sure your profile clearly shows what you do, who you do it for, and the kind of outcomes you create, in a way that makes sense to someone inside a business.

Because when that is clear, everything else becomes easier.

Your conversations land better.
Your proposals make more sense.
And people are far more likely to take you seriously.

👉 If you want to tighten this up properly, you can get the LinkedIn Campaign Toolkit here:
https://caroldeveney.kartra.com/page/LinkedIn-Campaign-Toolkit

23/05/2026

Let me explain what this proposal letter template actually does, because it is not just about making something look better.

It is about helping you put your offer across in a way that works in a corporate setting.

This is the same structure I have used myself, and the same one I have shared with clients who are now winning corporate work consistently rather than approaching it in a more ad hoc way.

Between my own work and the people I have supported, this approach has generated over a million pounds in revenue across small businesses.

That has not come from changing what people do.

It has come from changing how they present it.

When your proposal is clear, structured, and easy for someone to understand and pass on internally, the whole process becomes more straightforward.

You are not relying on someone interpreting what you mean or trying to fill in the gaps.

You are making it easier for them to say yes.

That is the difference this makes.

👉 If you want to use the same structure, you can get it here:
https://www.caroldeveney.com/ProposalLetter

When a corporate or public sector buyer is considering your proposal, they are very rarely relying on that document alon...
21/05/2026

When a corporate or public sector buyer is considering your proposal, they are very rarely relying on that document alone.

They will almost always go and look you up.

And in most cases, the first place they land is LinkedIn.

Not out of curiosity, but because they are trying to quickly understand who you are, what you do, and whether it feels credible in a business context.

If your profile clearly reflects your offer, shows evidence of your work, and makes it easy to understand how you fit into their world, it supports the decision.

If it doesn’t, it can slow things down.

Not because your offer isn’t right, but because it creates uncertainty.

That is the bit people often overlook.

Your LinkedIn profile is not just a place to list experience, it is part of how a buyer assesses risk and decides whether to move something forward internally.

So it needs to do more than look complete.

It needs to make sense.

That is exactly what I help you do inside the LinkedIn Campaign Toolkit, so that when someone checks you out, what they see reinforces your proposal rather than working against it.

👉 You can find it here:
https://caroldeveney.kartra.com/page/LinkedIn-Campaign-Toolkit

19/05/2026

Confidence in corporate conversations rarely comes from how something sounds or how you present yourself on the surface, it comes from knowing your numbers properly.

When you understand your costs, your margins, and the value of your time, you stop second guessing yourself in pricing conversations, because you are no longer trying to “land” on a number, you already know what makes sense.

That shift is noticeable.

Corporate buyers are very quick to pick up on hesitation, and even small uncertainty can make them question the decision, not because your offer isn’t good, but because it doesn’t feel grounded.

Whereas when you are clear, when you can explain your pricing without over explaining or justifying it, the whole conversation changes.

You come across as someone who understands their value and knows how to operate in that environment.

That is not about confidence as a personality trait, it is about clarity in how your offer is structured and communicated.

And that is exactly where a lot of people struggle, not with what they do, but with how they present it in a way that makes sense to a corporate buyer.

That is why I created the proposal letter template, because it helps you put your offer, your pricing, and your thinking into a format that feels clear, considered and easy to say yes to.

👉 You can get it here:
https://www.caroldeveney.com/ProposalLetter

16/05/2026

Before a corporate or public sector buyer says yes to your proposal, there are usually a few things happening behind the scenes.

They are not just reading what you have sent over and making a decision in isolation.

They are checking you.

In most cases, they will look in three places.

LinkedIn, to see if your profile reflects your offer and shows that you can actually deliver what you are proposing.

Google, to see what comes up when they search your name or business and whether it supports your credibility or raises questions.

And your website, to understand your outcomes, your experience, and how easy it is to get in touch or take things further.

None of this is complicated, but it does matter.

If one of those areas feels unclear or inconsistent, your proposal suddenly has to work much harder to carry the decision.

Whereas when all three line up, everything feels more straightforward, and the buyer can move forward with more confidence.

That is often the difference between something progressing and something quietly stopping.

This is exactly why LinkedIn matters so much in this space, because it is usually the first place they go and the place that shapes that initial impression.

If your profile does not reflect what you are offering to corporate buyers, it can slow everything down.

That is what I help you fix inside the LinkedIn Campaign Toolkit, so that when someone looks you up, what they see supports the decision rather than creating doubt.

👉 You can find it here:
https://caroldeveney.kartra.com/page/LinkedIn-Campaign-Toolkit

A lot of people think a strong proposal is about sounding impressive.In reality, it’s about making things easy to unders...
14/05/2026

A lot of people think a strong proposal is about sounding impressive.

In reality, it’s about making things easy to understand.

Corporate and public sector buyers are not looking for something complicated or overly polished, they are trying to work out, quite quickly, whether what you are offering makes sense for their organisation and whether it feels like a low risk decision.

That comes down to clarity.

Can they see what you do, how it fits, and why it matters without having to interpret it for themselves?

Because if they can’t, it becomes very difficult for them to pass it on internally, and that is often where opportunities stall.

Not because the offer wasn’t right, but because it wasn’t easy to explain.

That is the gap this fills.

The proposal letter template gives you a clear structure to present what you do in a way that corporate buyers understand, so you are not second guessing how to position yourself or what to include.

It saves time, removes uncertainty, and helps you show up in a way that feels considered and credible.

👉 You can get it here:
https://www.caroldeveney.com/ProposalLetter

12/05/2026

If you want to work with public sector or corporate clients, LinkedIn needs to be taken seriously, because it is almost always the first place they will go when they come across your name.

They will look you up.

Not your website first, and not your Instagram, but LinkedIn, because that is where people in a business environment go to get a sense of who you are and how you operate.

When they land on your profile, they are making a decision quite quickly about whether you make sense in their world and whether what you offer feels relevant to their organisation.

That is why I often describe LinkedIn as your shop window.

It is where corporate and public sector buyers go to “shop” for people, services and expertise, and if what they see feels unclear or aimed at a completely different audience, they are unlikely to spend time trying to piece it together.

They will simply move on to someone who has made it easier for them.

This is not about being more visible for the sake of it or posting more content, it is about making sure that when the right people do find you, they can immediately understand what you do and how it fits into their environment.

That is exactly why I created the LinkedIn Campaign Toolkit, to help you position what you already do in a way that makes sense to corporate and public sector buyers, so that when they come looking, they do not have to guess.

👉 You can get it here:
https://caroldeveney.kartra.com/page/LinkedIn-Campaign-Toolkit

09/05/2026

Corporate clients really aren’t that interested in your logo or how polished your Instagram grid looks.

What they are trying to work out, quite quickly, is something much simpler.

Are you low risk to do business with?

That’s the question sitting behind most decisions.

And it’s where a lot of small business owners come unstuck, not because they aren’t good at what they do, but because they struggle to explain it clearly.

If you can’t explain your offer in a sentence or two, it becomes very difficult for someone inside an organisation to explain it to their manager, their team, or the person signing it off.

And that’s usually where things stop.

Not because they weren’t interested, but because it wasn’t easy to pass on.

Clarity is what makes you easier to say yes to.

It removes friction, it reduces perceived risk, and it gives the buyer something they can actually take forward internally.

That’s exactly why I created my proposal letter template.

It helps you structure what you do in a way that makes sense to corporate buyers, not just to you.

👉 If you want something practical you can use straight away, you can get it here:
https://www.caroldeveney.com/ProposalLetter

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