IDevour

IDevour Not supermarket meat. Irish beef & lamb, infused by the Irish Sea. Provenance you can taste.

🚚 Chilled, nationwide delivery
👉🏼 Order now at iDevour.com

We’ve been producing top quality slow grown beef for over 60 years. FAMILY
Our family have been farming this land for 4 generations, farming is in our blood. We have a deep-rooted love for the countryside, animals and butchery. Our passion for top quality food and traceability means we’re absolutely determined to offer the very best beef available. ANIMALS
Our cows have the best lives, their welfa

re is paramount to our business. We go WAY beyond compliance and government guidance when caring for our animals. Our beef herds are slow grown, they mature at their own natural pace and are never rushed. They drink fresh mineral water and sleep on specially designed mattresses. Happy cows produce better beef. ENVIRONMENT
Ireland (the emerald isle) is famous for lush pastures, bright green grasslands, clean air and pure mineral water. There is a global recognition for our unique environment and how it produces the best grass in the world, it’s this grass that our cows eat every day. ETHOS
We embrace our strong connection with nature and the environment. Protecting our natural habitats and farming culture is of huge importance. Impeccable animal welfare is key, animal cruelty has no place in our world, animals should never suffer. We support ethical farming, social farming, farming families and local businesses. We’re helping to save our planet from rapid decay by recycling, reducing our use of plastic, using renewable energy and by focussing on the sustainable development goals of the 2030 agenda.

14/05/2026

Cracking week last week UK BBQ WEEK Thanks to everyone who organised and took part - love you all 9 days per week ❤️🔥

11/05/2026

🔥 WIN 🔥 a copy of ‘Boots & Bare Hands’ book by our good friend . This is a fantastic book with incredible visuals and features our beef.

To enter just answer this one question below. If you could see Matty cook with any bbq fanatic, Instagramer, cook or chef, who would that be?

Winner announced 6pm Tuesday 12 May 2026.

09/05/2026

It’s Day 8 of - ‘Low and Slow’

Our favourite low and slow cut - IDevour Flatiron Topblade 🔥

◼️ 24hr dry brine (50/50 salt/pepper)
◼️ Cherry smoked until 175f internal
◼️ Wrapped in butchers paper
◼️ Returned to smoker until 207f internal
◼️ Held overnight at 60°C in oven

Devoured by our good friends Daryl and from before their farm and butchery tour ❤️

08/05/2026

It’s Day 7 of UK BBQ WEEK - ‘Fakeaway Friday’

Today we collaborated with the incredible The Sphinx Kebab House - Glengormley and used their famous secret sauce - everyone in Northern Ireland loves this place!

Beef cheeks seasoned with salt, black pepper, paprika, cumin, garlic powder, onion powder, oregano, chilli flakes and cinnamon. Smoked with cherry chunks at 225f for 4hrs then finished in salted butter until 205f internal. Confit for 12hrs in a holding oven at 60°C. Served on chippy chips with loads of this banging sauce - beaut ❤️🔥

07/05/2026

It’s Day 6 of UK BBQ WEEK - ‘Thrifty Thursday’

We’re being thrifty on a Thursday without compromising flavour or quality. These incredible double smash burgers with cheese, lettuce, sauce and baps only cost £3.15/burger to make 🔥

Searing hot plancha over charcoal, seasoned with IDevour tallow, 90g balls of our ‘Ultimate Smash Burger Mince’ smashed thin, seasoned, flipped when crispy, American cheese added, double stacked, toasted baps and dangling sleeves 😂. Pure beaut and fed most of the neighbours!

Somerset Grill Co

06/05/2026

It’s Day 5 of UK BBQ WEEK - ‘World Food’

Remember the beautiful chunks of chuck we smoked yesterday? Well, we did far too many so the extra got braised into this beautiful madras curry. Smokey, spicy hot, delicious 🔥🔥🔥

Beef chuck smoked over oak at 225f for 2.5hrs. Braised with onions, garlic, tinned tomatoes, beef stock and Pataks madras curry paste for an additional 3hrs(ish). Served with jasmine rice, mango chutney, riata and popadoms.

05/05/2026

It’s Day 4 of UK BBQ WEEK - ‘Tarts, Pies and Pastry’

Today, Shepherds Pie blended with Hungarian Goulash. It was smokey, sweet, spicy and delicious 🔥🔥🔥

Slow smoked beef chuck chunks for 2.5hrs over oak for colour as flavour. Combined with onions, peppers, garlic, paprika, hot paprika paste, tomatoes, stock and wine - slowly braised and topped with buttery mash before a final roast.

Would definitely make this again ❤️

Address

Coleraine
BT52 2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when IDevour posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organisation

Send a message to IDevour:

Shortcuts

Share