The Art of More

The Art of More The Performance Architects.

We provide customised Architecture that reveal the priorities, behaviours & actions for your business to thrive.

Today we celebrate The GOAT of all GOATS: An Inspiration for me and for many.  #42In the world of sports, we throw the t...
15/04/2026

Today we celebrate The GOAT of all GOATS: An Inspiration for me and for many. #42

In the world of sports, we throw the term "GOAT" (Greatest of All Time) around loosely. We point to Michael Jordan’s six rings. But Jordan was a GOAT of basketball; Jackie Robinson was the GOAT of humanity within the arena of sport. For Australian readers that didn’t grow up with the narrative of the “colour line,” the magnitude of his impact is often missed.

The Loneliest Man in the Arena

In 1947, when Jackie Robinson stepped onto Ebbets Field, he was the only African American player in the entire Major Leagues (MLB).

He faced a wall of systemic vitriol with nothing but courage and resilience. He didn’t just break a segregation line; he challenged the moral conscience of a superpower.

Every year on April 15, MLB honours this by having every single player wear number 42.

Individual identities vanish so we can remember the one man who stood for everyone.

The Reality of Purpose

This resonates with me because of a wild parallel in my own life. Baseball has been my passion since I was 3 years old. By some twist of fate (not superstitious at all) at exactly 42 years of age, I served as player-coach for the Malvern Braves as we won the Baseball Victoria Premiership. But its way more than that, I have spent my entire career, never giving up on purpose being the epicentre of my choices.

I might also mention that my long time Mr. Miyagi (my Mentor), was born in 1942. #42

The Hard Truth

Jackie’s legacy is often romanticised, but it was incredibly difficult. Similarly, purpose-driven leadership asks a real price. The questioning that comes from paying that price is what leads you back to what matters: In our business, we have come back to centre, to our truth, that Performance Architecture centred around people, customers, and partners is the only way to create true Agency. Purpose only works if it truly moves people and drives measurable outcomes.

What Business Leaders Can Learn from 42.

Jackie Robinson didn't just break a barrier — he operated inside a system designed to break him, and he performed anyway. The rules applied differently depending on who you were. That's not just a civil rights story. That's a masterclass in leadership under asymmetric pressure.

For today’s business leaders, Robinson’s legacy offers three things worth sitting with.

First, courage without strategy is just sacrifice. Robinson succeeded because Branch Rickey (The Owner of the Brooklyn Dodgers) had a plan — and Robinson had the discipline to execute it even when every instinct said to fight back. The lesson: purpose needs architecture. Conviction alone doesn’t build anything that lasts.

Second, the people around you determine what’s possible. Robinson didn’t integrate baseball alone. He needed teammates willing to stand with him, an owner willing to absorb the backlash, and a community willing to show up. In business, the leaders who create lasting change understand that Agency — real Agency — is never a solo act. It’s built through the deliberate cultivation of people, customers, and partners who are aligned around something bigger than a transaction.

Third, and perhaps most confronting: legacy is measured by what you make possible for others, not what you achieve for yourself. Robinson’s number is retired across every team in the Major Leagues — not because of his batting average, but because of what the game became after he walked through the door. The question every leader should ask isn’t “what have I built?” but “what did I make possible?”

That’s the real business case for purpose. Not charity. Not branding. Transformation that outlasts you.

A Living Legacy

This is exactly what the Jackie Robinson Foundation (JRF) does today. With a 98% graduation rate, they don’t just provide scholarships; they provide a “42 Strategies for Success” curriculum. To me Robinson's legacy feels even bigger when the program is not just advocating for one group, or one race or colour, but opening doors for anyone who faces structural disadvantage. They turn purpose into performance.

Success requires courage, but it’s worthless without meaning. Whether on the sporting field or in Business, when working with us and the philosophy of The Art of More, the goal remains the same: What courage are you showing up with and against what conviction and outcome? And with this;

What are you making possible for others, so that they can thrive and grow, so that they can move from compliance to contribution, through their own discretionary efforts ?

Happy Jackie Robinson Day ⚾

#42

🎉 SOLD OUT! 🎉The Art of More Intensive on December 12, our final program for the year, is officially SOLD OUT! 🚀 A heart...
10/12/2024

🎉 SOLD OUT! 🎉

The Art of More Intensive on December 12, our final program for the year, is officially SOLD OUT! 🚀 A heartfelt thank-you to everyone who’s joined us for this incredible journey in 2024.

Missed out? Don’t worry, we will let you know what’s coming up in 2025 – simply comment on this post or jump on our exclusive waitlist here: https://theartofmore.au/waitlist.

And as we head into the festive season, we hope it brings you joy, rest, and inspiration. Here’s to growing good in 2025 🌟

Dream big. Grow Good.

🎉 SOLD OUT! 🎉A huge thank you to everyone who’s jumped on board! Our final program of the year, The Art of More Intensiv...
09/12/2024

🎉 SOLD OUT! 🎉

A huge thank you to everyone who’s jumped on board! Our final program of the year, The Art of More Intensive on December 12, is officially over-subscribed. 🙌

But don’t worry if you missed out! 🌟 2025 is just around the corner, and we’ve got an exciting line-up of workshops, masterclasses, and intensives waiting for you. To secure your spot early, simply comment on the post below or hop onto our waitlist here: https://theartofmore.au/waitlist.

✨ Wishing you an amazing week ahead!

And if we don’t get a chance to connect before the holidays, here’s to a joyful festive season filled with growth and possibilities. 🎄💫

Let’s make 2025 your year to thrive! 💪

Grow well.

08/12/2024

💡 Struggling to turn insights into real growth? The Art of More Intensive is your key to transforming potential into progress.

Led by Scott McLaughlin, a seasoned strategist trusted by brands like Schweppes and Mars, this 3-hour online masterclass offers practical, data-driven solutions for today’s business challenges.

🎯 What you’ll discover:

✅ Clear, actionable strategies to harness the power of data
✅ Practical methods for building strong, effective partnerships
✅ Ways to identify and capitalize on untapped market opportunities
✅ A roadmap to align effort, investment, and growth

💬 What previous attendees are saying:

"What an exciting Masterclass! Even for someone like me who works so deeply in the big data and technology space. The clarity and wisdom you bring to data and its practical applications are so incredibly important right now. I couldn't recommend this highly enough."

– Gavin Brown, National Government Industry Executive, Microsoft

✨ Growth doesn’t have to be a guessing game. Take charge of your business’s future with the tools and insights you’ll gain here.
🔗 Register now to secure your place: theartofmore.au/intensive

💼 Whether you’re a start-up, entrepreneur, or corporate leader, this is your opportunity to move forward with purpose.

07/12/2024

🔥 Ready to take your business to heights others only dream about? The Art of More Intensive is where bold leaders learn to scale smarter, faster, and better!

💡 Join Scott McLaughlin—trusted by global powerhouses like Schweppes and Mars—for a 3-hour online masterclass that cuts through the fluff and delivers real, actionable insights for explosive growth.

🎓 What’s on the table:

✅ Unlock fresh, data-driven strategies that work in the real world
✅ Master the art of building high-impact partnerships
✅ Transform raw market insights into measurable success
✅ Design a growth blueprint tailored for YOUR business

💬 Why past attendees love it:
"Scott McLaughlin, your insights and approach to data is golden. Fresh, relevant, and makes a ton of sense where so many talk a big game in the enterprise space but don’t really know how to apply it in the everyday. You do this better than anyone I’ve seen."
– Nina Christian, Global Branding & Marketing Expert

⚡ Don’t miss out—elevate your business now. Reserve your seat before they’re gone!
🔗 Claim your spot today: theartofmore.au/intensive

💼 For ambitious start-ups, entrepreneurs, and corporate leaders who are ready to OWN their growth story. -ups

07/12/2024

🚀 Ready to play big? The Art of More Intensive is your ticket to unstoppable growth!

👨‍🏫 Led by Scott McLaughlin—growth strategist extraordinaire with 30+ years working with global giants like Schweppes and Mars—this 3-hour online masterclass will transform the way you scale your business.

🎓 What’s in it for you?

✅ Predict and stay ahead of market trends
✅ Build partnerships that amplify your impact
✅ Unlock the secrets to sustainable, data-driven growth
✅ Maximize ROI with strategies straight from the boardroom

💬 What others are saying:
"In the past, we acted very responsively. Working with The Art of More and their sophisticated modelling is providing us with the opportunity to actually anticipate the need—this is truly transformative for our generation."
– Sarah Pennell, General Manager, Foodbank Australia.

🌟 Don’t wait to grow; take control!
🔗 Secure your seat today: https://theartofmore.au/intensive

💼 Whether you’re a start-up or a corporate leader, this is your moment to level up. Seats are limited—act fast!

06/12/2024

💡 Ready to unlock new growth opportunities? The Art of More Intensive with Scott McLaughlin is here to transform the way you scale your business.

👨‍🏫 With over 30 years of experience driving success for some of worlds biggest brands, Scott’s 3-hour online intensive will give you actionable tools to supercharge your growth journey.

✨ What’s in it for you?

🔍 Decode consumer behaviour and market dynamics
🤝 Build partnerships that amplify your impact
💸 Scale efficiently without overspending
🚀 Design strategies that position your business for long-term success

💬 What others say:

"Scott’s workshop was very worthwhile. His knowledge is deep and relatable, and the content was engaging and genuine. We got a lot out of it, and I definitely recommend it to others."

– Daniel Taft, E-Commerce Expert & Founder of Dashlytix

🌟 Don’t miss this opportunity to master the art of growth. Reserve your spot today!

At https://theartofmore.au/intensive

05/12/2024

🌟 Supercharge your growth with The Art of More Intensive!

Led by Scott McLaughlin, a 30+ year growth guru behind Australia's most successful brands, this 3-hour online session is a must for ambitious start-ups, entrepreneurs, and execs ready to scale. 🚀

🎓 What you’ll gain:

✅ Data-driven strategies for next-level growth
✅ Uncover hidden market opportunities
✅ Build game-changing partnerships
✅ Maximize ROI without overspending

💼 This is your blueprint for success. Seats are limited – act now!
🔗 Sign up today: theartofmore.au/intensive

Are you a marketer or communication guru? This show is for you. Looking forward to this conversation with Mark Civitella...
18/11/2024

Are you a marketer or communication guru? This show is for you. Looking forward to this conversation with Mark Civitella on what there is to learn from the US Election. What does it mean for effective comms in 2025?

Register Here: https://lnkd.in/ghwrF34y

Mark Civitella and I will be discussing the critical distinction between doing what is right and, what is right, now and reflecting on the recent US Election. What can we understand from it? What does it mean about decisions and priorities for US citizens? How will it shape our respective worlds; bu...

17/11/2024

Mark Civitella and I will be discussing the critical distinction between doing what is right and, what is right, now and reflecting on the recent US Election.

What can we understand from it? What does it mean about decisions and priorities for US citizens? How will it shape our respective worlds; business and social going forward?

All this with a healthy serving of Apple Pie and a new dawn of “Trumpsylvania”.

We explore the very nature of decisions and this decision in the name of "What’s right” or “What’s right, now”.

Naturally, the subject of what is right generally comes into play and then, the distinction of the range of relevance of that. In our daily lives and, more specifically, in our business and professional lives, what are the motivations that drive us?

What are the questions that lead to the answers that we arrive at and form the basis for our operational models? Our society? Our connectedness and our Isolation?

Are we doing what is right in ways that are timeless or, what is right, now?

Do we make decisions, take steps and act in ways that are right, now or, we do so for the foreseeable future?

Are our motivations founded upon real questions that transcend mutability over time? Are our actions sustainable?

Tune in as we explore this upon reflection of Donald Trump's profound victory.

Link to register: https://streamyard.com/watch/PaTcmCFzuRvh

Address

Level 1/41-43 Stewart St
St Kilda, SA
3121

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Alerts

Be the first to know and let us send you an email when The Art of More posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share